Digital Account Executive - DACH

Digital Account Executive (Digital AE) - DACH

Location: Barcelona, Spain (or relevant regional hub)

Department : Inside Sales (ISS)

Reports To : Inside Sales Manager

Position Overview

The Digital Account Executive (Digital AE) is a quota-carrying sales role responsible for driving net-new pipeline and revenue growth across PTC's portfolio within prospect accounts across the Commercial segment.

This role focuses on identifying and engaging previously untapped prospects, creating demand through outbound prospecting, qualifying opportunities using the MEDDIC framework, and progressing opportunities through to close. The Digital AE operates as a hunter, developing new business opportunities through a combination of digital engagement, targeted campaigns, territory planning, and partner collaboration.

Successful Digital AEs demonstrate strong prospecting discipline, commercial acumen, and the ability to manage opportunities end-to-end. Transactions may be fulfilled through PTC's e-commerce platform where appropriate or through assigned channel partners within the territory.

The Digital AE works cross-functionally with Channel Account Managers (CAMs), Marketing, Business Development, Segment Specialists, Customer Success, Channel Partners, and Field Sales teams to accelerate pipeline creation and revenue growth. This role aligns closely with PTC's Inside Sales vision of increasing pipeline creation, new customer acquisition, and scalable digital selling motions.

Key Responsibilities

• New Business Development & Prospecting
• Develop and execute territory plans focused on identifying and penetrating prospect accounts.
• Create new opportunities through outbound calling, email, social selling, digital campaigns, and partner engagement.
• Consistently uncover and engage new buying centers and decision-makers within target organizations.
• Drive proactive pipeline creation aligned to quarterly and annual targets.
• Establish credibility with executive and business stakeholders to uncover digital transformation initiatives.

Opportunity Qualification & Management

• Qualify opportunities using the MEDDIC qualification methodology.
• Build and execute account pursuit plans to progress opportunities through the sales cycle.
• Identify customer business challenges and align appropriate PTC solutions to those needs.
• Maintain accurate pipeline, forecasting, and opportunity hygiene within Salesforce.
• Advance opportunities from initial engagement through proposal, negotiation, and close.

Revenue Generation

• Achieve assigned New ACV bookings quota and pipeline creation targets.
• Drive revenue across the full PTC portfolio, including CAD, PLM, ALM, SLM, IoT, AR, and SaaS offerings.
• Manage transactional and mid-complexity opportunities from discovery through closure.
• Leverage digital selling motions and e-commerce routes where appropriate to accelerate revenue realization.

Partner & Ecosystem Engagement

• Collaborate with regional channel partners to accelerate qualified opportunities and drive successful deal execution.
• Engage Partner Sales Representatives (PSRs) and partner leadership to extend market coverage and improve win rates.
• Coordinate opportunity reviews and execution plans with partners to drive forecasted opportunities to closure.
• Balance direct customer engagement with effective partner-led execution models.

Cross-Functional Collaboration

• Partner with Marketing on targeted campaigns and pipeline-generation initiatives.
• Work closely with Channel Account Managers, Segment Sellers, Technical Specialists, Business Development Representatives, and Field Sales teams.
• Leverage internal resources to maximize customer engagement and conversion rates.
• Share market insights and customer feedback to support go-to-market improvements.

Required Experience

Minimum Qualifications

• 3+ years of Inside Sales, Business Development, SDR, BDR, or related software sales experience.
• Proven experience generating outbound pipeline.
• Experience working within a structured qualification methodology (MEDDIC preferred).
• Demonstrated experience managing opportunities within CRM platforms such as Salesforce.
• Previous quota-carrying sales experience.
• Experience selling enterprise software or SaaS solutions.
• Experience working with channel partners or indirect sales models.
• Experience engaging Commercial and Mid-Market customers.
• Exposure to Manufacturing, Product Development, Engineering, or Digital Transformation solutions.
• Fluency in English and German

What We Offer:

Pension Plan

Ticket restaurant card

Healthcare that includes dental and eye care

Mentorship program and exposure to senior leadership – start building your professional network now!

Develop soft and hard skills, growing your career on a daily basis based on your strengths and interests

Over 15 nationalities in our office - join a dynamic and multicultural workforce

Brand new offices in Poblenou (One Parc Central), with rooftop terrace and sea views

Hybrid working model: 3 days per week in the office

Diversity & Inclusion, Earth Week, Employee Resource Groups, and much more

Team events & team building, family days, Social Fridays with your PTC family

Recognized Best Place to Work 5 times!

Take a look at our Barcelona office: Open Day at PTC's Barcelona Office (youtube.com)