Digital Account Manager

Job Description: Digital Account Manager

Department: Digital Marketing / Client Services Reports To: Account Director / Managing Director Industry: Digital Advertising, Marketing, and Communications Agency Employment Type: Full-Time

1. Job Summary

The Digital Account Manager is responsible for managing client relationships, overseeing the planning and execution of digital marketing campaigns, and ensuring that campaign deliverables meet client objectives, timelines, budgets, and performance targets.

The role serves as the primary link between clients and internal teams, including Creative, Digital Marketing, Media Buying, Content, Social Media, and Analytics. The Digital Account Manager ensures that digital strategies are effectively implemented, campaign performance is monitored, and opportunities for account growth and client retention are maximized.

2. Key ResponsibilitiesA. Client Relationship Management

• Serve as the primary point of contact for assigned digital accounts.
• Build and maintain strong, long-term relationships with clients.
• Understand client business objectives, target audiences, brand positioning, and marketing requirements.
• Conduct regular client meetings, presentations, status updates, and performance reviews.
• Manage client expectations, concerns, feedback, and escalations professionally.
• Identify opportunities to increase client satisfaction, retention, and account revenue.

B. Digital Campaign Planning and Execution

• Develop digital campaign plans aligned with client objectives, marketing strategies, and approved budgets.
• Coordinate the execution of digital campaigns across relevant platforms, including Facebook, Instagram, TikTok, Google, YouTube, LinkedIn, and other digital channels.
• Work closely with Creative and Content teams to develop campaign concepts, digital assets, content calendars, and advertising materials.
• Coordinate with Media Buyers and Digital Specialists to ensure proper campaign setup, targeting, scheduling, and optimization.
• Ensure that all campaign materials and deliverables are approved before publication or implementation.
• Monitor campaign timelines and ensure timely completion of all deliverables.

C. Account and Project Management

• Prepare campaign briefs, project timelines, work orders, meeting minutes, and status reports.
• Coordinate internal resources to ensure efficient execution of client requirements.
• Monitor campaign milestones, deliverables, dependencies, and outstanding client approvals.
• Ensure proper documentation of client instructions, revisions, approvals, and project changes.
• Manage multiple accounts and campaigns simultaneously without compromising quality or deadlines.
• Escalate potential delays, resource constraints, scope changes, and client concerns to management.

D. Campaign Performance and Analytics

• Monitor campaign performance based on agreed objectives and KPIs.
• Analyze campaign results using relevant analytics and advertising platform reports.
• Track performance indicators such as reach, impressions, engagement, click-through rate (CTR), cost per click (CPC), cost per acquisition (CPA), leads, conversions, and return on ad spend (ROAS), as applicable.
• Prepare and present regular campaign performance reports to clients and management.
• Recommend data-driven improvements to campaign targeting, creative execution, media allocation, and overall digital strategy.
• Ensure that underperforming campaigns are addressed through timely analysis, corrective actions, and optimization recommendations.

E. Budget and Commercial Management

• Monitor campaign budgets, media spending, production costs, and other approved expenses.
• Ensure that campaign activities remain within approved financial parameters.
• Coordinate with Finance and Media Buying teams regarding billing, purchase orders, invoices, and budget reconciliation.
• Track account profitability, revenue opportunities, and potential additional service requirements.
• Identify opportunities for upselling and cross-selling digital services.
• Ensure that additional client requests are properly assessed, costed, and approved before execution.

F. Business Development and Account Growth

• Identify opportunities to expand existing accounts through additional campaigns, platforms, and digital services.
• Participate in client pitches, campaign proposals, presentations, and strategic planning sessions.
• Develop account growth plans to increase client revenue and strengthen business relationships.
• Support new business development initiatives by providing account insights, campaign recommendations, and client requirements.
• Maintain a strong understanding of digital marketing trends, platform developments, competitor activities, and industry best practices.

G. Internal Collaboration and Quality Control

• Collaborate with Creative Directors, Copywriters, Art Directors, Content Creators, Media Buyers, Digital Specialists, and Project Managers.
• Translate client requirements into clear, actionable internal briefs.
• Ensure that creative outputs and campaign deliverables align with approved briefs and brand guidelines.
• Review deliverables for accuracy, completeness, quality, and compliance with client requirements.
• Facilitate efficient communication between clients and internal departments to minimize revisions and execution delays.

3. Key Performance Indicators (KPIs)

The Digital Account Manager's performance should be evaluated based on measurable account, campaign, client, and commercial results.

KPI Area

Suggested Performance Measure

Client Satisfaction

Achieve at least 90% client satisfaction, based on an agreed feedback mechanism

Client Retention

Maintain at least 90–95% retention of assigned accounts, subject to contract renewals and factors within the role's influence

Campaign Delivery

At least 95% of deliverables completed within approved timelines

Campaign Performance

Meet agreed campaign KPIs based on client objectives and approved media budgets

Reporting Compliance

100% on-time submission of required campaign reports

Budget Management

Maintain campaign spending within approved budgets, with documented approval for variances

Account Growth

Achieve agreed quarterly upselling, cross-selling, or account revenue targets

Client Responsiveness

Acknowledge client inquiries within the agreed service-level timeframe

Quality and Accuracy

Minimize preventable errors, missed requirements, and avoidable revisions

Internal Coordination

Timely issuance of briefs, approvals, status updates, and escalation of project risks

Note: Campaign performance targets should be established per account because results depend on the client's objectives, media budget, industry, platform, and campaign scope.

4. Qualifications and Requirements

• Bachelor's degree in Marketing, Advertising, Communications, Business Administration, or a related field.
• At least 3–5 years of experience in digital marketing, account management, client servicing, or advertising agency operations.
• Experience managing multiple digital marketing accounts and campaigns.
• Working knowledge of social media advertising, paid media, content marketing, digital analytics, and campaign optimization.
• Familiarity with Meta Ads Manager, Google Ads, Google Analytics 4, TikTok Ads, and reporting dashboards is an advantage.
• Strong project management, presentation, negotiation, and client relationship management skills.
• Excellent written and verbal communication skills.
• Ability to interpret campaign data and translate findings into actionable recommendations.
• Strong organizational skills and the ability to manage competing priorities.
• Commercial awareness, problem-solving ability, and a results-oriented mindset.

5. Core Competencies

• Client Relationship Management
• Strategic Thinking and Digital Marketing Knowledge
• Project and Campaign Management
• Data Analysis and Performance Optimization
• Commercial Acumen and Revenue Growth
• Communication and Presentation
• Negotiation and Conflict Resolution
• Cross-functional Collaboration
• Attention to Detail and Quality Assurance
• Accountability and Results Orientation

6. Expected Deliverables

The Digital Account Manager is expected to produce and maintain the following:

• Client account plans and relationship management plans.
• Digital campaign briefs and implementation plans.
• Campaign calendars and project trackers.
• Client meeting minutes and action plans.
• Campaign performance reports and optimization recommendations.
• Budget monitoring and account profitability reports.
• Quarterly business reviews and account growth proposals.
• Client satisfaction and retention updates.
• Risk, issue, and escalation reports.
• Upselling, cross-selling, and new revenue opportunity pipelines.

Pay: Php35,000.00 - Php50,000.00 per month

Benefits:

• Additional leave
• Company Christmas gift
• Company events
• Health insurance
• Life insurance
• Opportunities for promotion
• Paid training
• Pay raise
• Promotion to permanent employee

Work Location: In person