Digital Activation Leader, CDP

As the Brand Communication Manager for our beauty brands, you will take full ownership of developing and executing integrated marketing campaigns for CPD's 3 brands transversally in order to drive business growth and consumer engagement across Japan.

In this role, you will act as a business driver who translates consumer insights/trend into actionable strategies, leading cross-functional teams and external agencies to deliver impactful 360 communications.

You will lead a small IMC team and effectively engage cross-functional partners across Brand, PR, E-commerce, Sales, as well as external partners to ensure consistent and locally relevant execution.

Responsibility Campaign Management

• Own the end-to-end IMC strategy and execution— from consumer insight to media/influencer activation and post-campaign analysis.
• Drive campaign performance with strong focus on agility, and business impact (sell-out, market share, ROI).
• Use data-driven insights (MMM, social analytics) to optimize creative and media effectiveness.
• Brand Communication Manger will be responsible for the most effective campaign's budget allocation and safe management, schedule handling for simultaneously ongoing campaigns.

External Partners management

• Manage external partners (media, influencer, casting, production agencies) to ensure excellence in output and efficient budget use.
• Build strong, transparent relationships with key agencies/ platformers through regular reviews, QBRs, collaborative planning and dailybase collaborative communication. Cross-functional Collaboration/Team Leadership
• Engage closely with Brand, PR, E-commerce, Sales, and Global Marketing to deliver integrated go-to-market plans.
• Facilitate effective communication and alignment across teams to ensure fast decision-making and smooth execution.
• Lead and mentor a small IMC team, setting clear goals and providing continuous feedback and coaching.
• Foster a culture of agility, accountability, entrepreneurship and collaboration among team.

Must Have Aspects 必須項目

・5 + years of experience in Integrated Marketing Communications, Media Planning, in CPG company or related company such as Ad agency.

・Excellent interpersonal skill, editorial communication skill, presentation skill both in Japanese and business conversational level of English

・Hands-on experience driving IMC campaign execution across multiple channels (influencer, digital media).

・Strong agency management skills and project leadership capability.

・Basic and useful knowledge of the Social media, up-to-date local and global media trend / Consumer trend

・Fluent in Japanese and business level English (verbal and written).

Preferred Qualification 希望項目 ・Global company experience, with excellent communication ability in both Japanese and English

・Excellence in presentation skills (in Japanese and English, creation of slides and presentation ability)

・Proven people management experience.

・Ideally cosmetics background