Digital Ad Specialist (Paid Media) Contract

About the role

Own paid media performance for a beloved family of parenting brands. This is a hands-on, execution-focused role where you'll be in the platforms daily, sharing your knowledge with the team, building and optimising campaigns across Meta, Google, TikTok, and Pinterest, and making the smart, data-led decisions that directly move the bottom line. You'll have real ownership over paid performance across all three brands in two countries, working closely with a supportive in-house team.

Key responsibilities

• Plan, build, and optimise campaigns across Meta, Google (Search, Shopping, Display, Remarketing), TikTok, and Pinterest
• Monitor performance daily, adjust budgets, and scale what's working
• Test creative, audiences, and targeting to continuously improve ROAS across all three brands
• Work across Shopify to support campaign landing pages and product/collection page optimisation
• Use Klaviyo to align paid campaigns with email flows and lifecycle marketing
• Apply on-page SEO best practices across product, collection, and content pages
• Support the evolution of SEO approach into AI-optimised search (AIEO), keeping visibility as search behaviour shifts
• Map and optimise the reviews journey; from purchase to review capture
• Map the TikTok digital journey, from awareness through to online conversion, identifying opportunities to strengthen the funnel
• Track and report on paid performance across all channels and brands using Google Analytics and platform data

About you

• 5+ years' hands-on experience in paid digital advertising (e-commerce experience highly valued)
• Proven expertise in Meta Ads Manager and Google Ads; you've built, run, and optimised campaigns yourself
• Experience with TikTok Ads and Pinterest Ads
• Working knowledge of Shopify and Klaviyo
• Strong understanding of SEO fundamentals, with an interest in or experience with emerging AIEO practices
• Data-driven mindset - you make decisions based on metrics, not gut feel
• Proficiency with Google Analytics and reporting tools
• Comfortable managing multiple brands, campaigns, and deadlines simultaneously
• Self-motivated - you take ownership and get things done
• Experience mapping customer journeys and identifying funnel opportunities is a plus

About us

Edwards & Co Group is home to three brands loved by families across Australia and New Zealand; Edwards & Co, Cariboo, and Snüz. We design products that make the everyday easier for parents, from prams and car seats to nursery furniture and safe-sleep essentials. We're a passionate, close-knit team who believe parenting is hard enough - so everything we do, on and off the platform, is designed to make it that little bit smoother.

Benefits

• Ownership over paid media across three well-loved brands
• Direct impact - see your campaigns drive real revenue, not just vanity metrics
• Full support from in-house content and creative team
• Beautiful products that genuinely help families
• Close-knit, supportive team environment
• Flexibility within an in-house role
• Being part of a fast-growing group redefining parenting essentials across ANZ