Digital Ads Campaign Specialist (Night Shift)

Job responsibilities:
*Responsible for programmatic advertising campaign set up including; Campaign creation, MMP integration, Creative upload, targeting option set up, and other operation per guide and client’s request. 
*Responsible for in-flight campaign management including; making changes in creatives, modify campaigns, creative optimization, A/B test execution, and other operation per client’s request.
*Responsible for data reporting including; daily monitoring campaign performance, generating custom reports, adding/changing reporting metrics, pulling data and adding charts/tables for MBR/QBR presentation slides using excel, google office, and data analytics tools. 
*Monitor the account in a timely manner, organize the placement data report, and provide stage-by-stage placement strategy and account optimization suggestions working with the client sales team.
*Responsible for external customer communication and coordination assisting the sales team; answering product/account/performance related inquiries through Slack, Zendesk, and other communication channels.

Requirements:
*1–2 years of experience in performance marketing or mobile app/advertising services.
*Minimum 1 year of hands-on experience with online advertising platforms such as Google Ads or Meta Ads.
*Strong understanding of mobile advertising platforms and campaign management processes.
*Familiarity with key industry metrics and terminologies (e.g., impression, click, CPM, CPI, ROAS).
*Knowledge of mobile ecosystems, including Demand Side Platforms (DSPs), Mobile Measurement Partners (MMPs), and Ad Exchanges.
*Proficient in Excel, Microsoft Office, and Google Workspace (G Suite) tools.
*Strong data analytical skills to interpret campaign results and optimize performance in collaboration with the sales team.
*Proficiency in English (written and verbal) for communication, training, reporting, and documentation.
*Ability to learn new technologies and analytic tools quickly.
*Organized, responsible, and team-oriented, with a strong sense of ownership.
*Excellent analytical thinking and independent problem-solving abilities.

Preferred Skills:
*Google/Mea Ad Ops team experience, overseas advertising optimization agency background is strongly preferred.
*Strong skills in media planning, campaign optimization, data analysis, and stakeholder communication.
*Experience in mobile advertising customer communication and presentation.
*Good understanding of the mainstream digital advertising ecosystem