Digital Ads Manager

About the role

The Digital Ads Manager is a data-driven growth engine. You will plan, launch, optimise, and report on paid social and search campaigns across Meta, TikTok, Google, and LinkedIn — both for clients and for the agency itself. You love numbers, live in ads managers, and are never satisfied until ROAS is climbing.

Key responsibilities

• Plan and execute paid advertising campaigns across Meta Ads (Facebook/Instagram), TikTok Ads, Google Ads, and LinkedIn Ads
• Set up, manage, and optimise ad accounts, pixel tracking, and conversion events
• Develop audience targeting strategies — custom audiences, lookalike audiences, interest and behavioural targeting
• Conduct A/B testing on ad creatives, copy, audiences, and landing pages
• Monitor daily campaign performance and make real-time optimisations to improve ROAS and CPL
• Produce weekly and monthly performance reports with clear insights and recommendations for clients
• Brief the creative team on ad creatives required — formats, sizes, copy angles, and hooks
• Manage monthly ad budgets ranging from MYR 3,000 to MYR 50,000 across multiple client accounts
• Stay updated on algorithm changes, platform policies, and new ad formats across all channels
• Manage the agency's own paid acquisition campaigns for lead generation

About you

• Minimum 1–2 years of hands-on paid digital advertising experience
• Certified in Meta Blueprint and/or Google Ads (preferred)
• Proficient in Meta Business Suite, TikTok Ads Manager, Google Ads, and LinkedIn Campaign Manager
• Strong understanding of pixel implementation, conversion tracking, and attribution models
• Experience managing multiple client ad accounts simultaneously
• Ability to analyse data and translate insights into clear, actionable recommendations
• Proficient in Google Analytics 4 (GA4) and Google Tag Manager
• Strong Excel / Google Sheets skills for budget tracking and reporting