Digital Ads Officer

About the Role

We’re looking for a Digital Ads Officer to join our team and take hands-on ownership of digital advertising campaigns across platforms such as Meta, Google, and TikTok, with a strong current focus on Meta Ads.

In this role, you’ll work closely with Product Marketing, Sales, and other stakeholders to turn business objectives into effective digital campaigns. You’ll also dive into campaign data, test different approaches, and continuously optimize performance to drive meaningful business results.

Key Responsibilities

• Plan, launch, manage, and optimize digital advertising campaigns across Meta, Google, TikTok, and other relevant platforms, with a strong focus on Meta Ads.
• Monitor campaign performance and conduct A/B testing to identify opportunities for improvement across key metrics such as CPC, CTR, CVR, CPL/CPA, CAC, and ROAS.
• Turn campaign data into clear insights and actionable recommendations to continuously improve performance.
• Manage and monitor digital advertising budgets to ensure efficient spending and maximize ROI.
• Partner with Product Marketing, Sales, and cross-functional stakeholders to align digital campaigns with business objectives.
• Strengthen MODENA’s digital presence and explore new opportunities to drive traffic, engagement, and customer acquisition.
• Support organic traffic growth through a basic understanding of SEO, AEO, and GEO.
• Manage and maintain Google Business Profile (GBP) to support digital visibility.
• Prepare regular campaign performance reports and leverage data analytics to improve campaign effectiveness and customer experience.
• Stay updated on digital advertising trends, platform developments, competitor activities, emerging technologies, and AI tools to continuously improve campaign strategies and execution.

Requirements

• Bachelor’s degree (S1) in Communication, Informatics, Management, or a related field.
• 1–3 years of experience in digital marketing, performance marketing, or digital advertising.
• Hands-on experience in creating, managing, and optimizing digital advertising campaigns.
• Strong analytical mindset with the ability to interpret campaign data and translate insights into actionable improvements.
• Familiarity with digital advertising platforms and analytics tools.
• Strong collaboration and stakeholder management skills.
• Good time management, communication, and reporting skills.
• Curious and proactive in keeping up with digital trends, emerging technologies, and AI.