Digital Ads Performance/Ads Optimizer

Digital Ads Performance/Ads Optimizer

Key Responsibilities

Digital Campaign Management:

• Plan and set up online advertising campaigns across major platforms (e.g., Facebook, Instagram, TikTok, Google Ads, Twitter) to align with marketing goals; oversee product presentation to ensure consistency with brand identity and vision.

• Monitor and optimize campaigns in real-time to maximize conversions and minimize cost-per-result; collaborate with marketing and product development teams to ensure designs are feasible and within budget.

• Efficiently allocate and manage advertising budgets; conduct market research to understand competitors and customer preferences.

• Coordinate with content and marketing teams to ensure seamless alignment between content and strategy.

Analysis & Reporting:

• Analyze campaign performance, covering both quantitative metrics (CTR, CPM, ROAS, Conversion Rate) and qualitative insights.

• Prepare performance summary reports with strategic recommendations for management on a regular basis.

• Stay updated on digital marketing trends and consumer behavior to propose strategic improvements that maintain a competitive edge.

Optimization & Testing:

• Design and test new ad formats to enhance performance (e.g., A/B testing).

• Develop retargeting and Lookalike Audience strategies to expand the customer base and increase sales opportunities.

• Plan and implement proactive campaigns—such as seasonal campaigns or tactical promotions—to drive sales.