Digital Ads Specialist

About the role

This role involves planning, creating, and managing digital advertising campaigns across various platforms including Meta Ads, Google Ads, TikTok Ads, and others. You will conduct audience research, keyword analysis, and trend monitoring to determine appropriate advertising strategies, and optimize campaigns regularly to achieve target KPIs such as CTR, ROAS, and Conversion Rate.

Key responsibilities

• Plan, create, and manage digital advertising campaigns across multiple platforms (Meta Ads, Google Ads, TikTok Ads, and others)
• Conduct audience research, keyword analysis, and trend monitoring to determine appropriate advertising strategies
• Optimize advertising campaigns regularly to achieve target KPIs (CTR, ROAS, Conversion Rate, etc.)
• Create routine advertising performance reports and provide insights and strategic recommendations
• Collaborate with the creative team to develop advertising materials (copywriting, visuals, and video)
• Manage advertising budget efficiently for maximum results
• Stay updated on digital marketing trends and advertising platform algorithms

About you

• Minimum S1 education in Marketing, Communications, Management, or equivalent
• Minimum 1–2 years of experience in digital advertising
• Proficiency in Meta Ads (required), Google Ads (preferred), TikTok Ads, and other digital advertising platforms
• Understanding of data analytics and digital advertising KPIs (CPC, CPM, CTR, ROAS, Conversion, etc.)
• Creative in developing campaign strategies, copywriting, and advertising content ideas
• Experience using supporting tools such as Google Analytics, Tag Manager, Business Manager, etc.
• Analytical skills, problem-solving ability, and target-oriented mindset
• Communicative, proactive, and able to work individually and as part of a team