Digital Ads Specialist

Key Responsibilities

• Develop and execute digital advertising campaigns across platforms such as Meta Ads, Google Ads, and other relevant digital channels.
• Translate marketing objectives into effective digital advertising strategies and campaign plans.
• Research and identify relevant target audiences, customer segments, interests, behaviors, and market opportunities.
• Set up and manage campaign elements including audiences, ad sets, creatives, placements, budgets, and bidding strategies.
• Coordinate with the Creative and Marketing teams to develop ad creatives, copy, promotional messages, and campaign concepts.
• Test different creative formats, messaging, offers, audiences, and campaign approaches to identify what generates the best results.
• Monitor campaign performance and track metrics such as reach, impressions, CTR, CPC, CPL, CPA, conversion rate, and ROAS.
• Review advertising results and make timely adjustments to targeting, budgets, creatives, placements, and campaign settings.
• Identify trends and patterns in campaign data and turn them into actionable recommendations for improvement.
• Manage and optimize advertising budgets to ensure efficient use of marketing spend.
• Develop remarketing and retargeting campaigns to re-engage potential customers who have previously interacted with the company's digital channels.
• Monitor the performance of landing pages, lead forms, and other conversion points and recommend improvements where necessary.
• Ensure proper implementation of tracking links, pixels, conversion events, UTM parameters, and other measurement tools.
• Work with the Sales team to evaluate lead quality and conversion outcomes from digital advertising campaigns.
• Analyze campaign results across different platforms, audiences, creatives, and customer segments to determine which strategies are most effective.
• Prepare regular campaign reports, performance summaries, and optimization recommendations for management and the Marketing team.
• Maintain organized records of campaigns, budgets, creatives, performance data, and advertising activities.
• Monitor updates to digital advertising platforms, emerging advertising formats, industry trends, and changes in advertising policies and best practices.
• Take initiative in identifying and testing new digital advertising opportunities that may improve lead generation and customer acquisition.
• Work toward agreed lead generation, conversion, cost-efficiency, and advertising performance targets.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, Digital Marketing, or a related field.
• Experience in Digital Advertising, Digital Marketing, Paid Media, Performance Marketing, PPC, or a related role.
• Hands-on experience with Meta Ads and Google Ads.
• Good understanding of digital advertising principles, audience targeting, campaign management, lead generation, and conversion optimization.
• Familiarity with different digital advertising formats, including search, display, social media, video, and remarketing campaigns.
• Knowledge of audience research, campaign segmentation, creative testing, and advertising budget management.
• Ability to interpret advertising metrics such as CTR, CPC, CPM, CPL, CPA, conversion rate, and ROAS.
• Experience with Google Analytics, Google Tag Manager, Meta Pixel, conversion tracking, or UTM tracking is an advantage.
• Strong analytical skills and the ability to use campaign data to identify problems and recommend improvements.
• Creative mindset with an understanding of how visuals, messaging, offers, and audience targeting influence advertising performance.
• Experience with A/B testing and campaign experimentation is an advantage.
• Strong attention to detail in campaign setup, tracking, reporting, and budget monitoring.
• Ability to manage multiple campaigns and deadlines in a fast-paced environment.
• Strong communication and coordination skills when working with Marketing, Sales, and Creative teams.
• Proactive and willing to learn, test new approaches, and adapt to changes in digital advertising platforms.
• Results-oriented and accountable for campaign performance and advertising outcomes.
• Experience in solar energy, renewable energy, construction, or home improvement is an advantage.