Digital Ads Specialist

The Digital Ads Specialist will be responsible for executing, monitoring, and optimizing offsite and in-platform advertising campaigns across Lazada, Shopee, Zalora, Shopify, and TikTok Shop.

You will manage product ads, search and discovery ads, and live-stream advertising campaigns to increase product visibility, drive traffic, grow Gross Merchandise Value (GMV), and achieve sales targets while maintaining strict control over approved advertising budgets.

Key Responsibilities

1. Digital Advertising & Marketplace Campaign Management

• Set up, launch, monitor, and optimize offsite and in-platform advertising campaigns.
• Manage advertising campaigns across CPAS, Lazada Sponsored Solutions, Shopee Search and Discovery Ads, GFG Zalora, Shopify, and TikTok Shop Product and Video Shopping Ads.
• Execute keyword, product, and audience targeting, including bidding strategies, placements, schedules, and budget allocation.
• Monitor new advertising features and implement approved solutions to improve campaign performance.

2. Live Ads & Live-Selling Campaigns

• Set up and manage advertising campaigns that drive traffic and sales to marketplace live-stream sessions.
• Coordinate with the live-selling team on streaming schedules, featured products, and promotional mechanics.
• Monitor live advertising performance, including ad spend, click-through rate (CTR), cost per click (CPC), product clicks, GMV, and return on ad spend (ROAS).
• Recommend improvements based on post-session campaign results.

3. Advertising Budget Management

• Execute advertising activities strictly within approved budgets and spending limits.
• Track daily, weekly, and monthly advertising expenditure against allocated budgets.
• Identify and flag overspending, underspending, inefficient budget allocation, and unusual spending patterns.
• Maintain accurate budget trackers, reconcile platform expenditure with internal reports, and promptly escalate billing issues.
• Obtain management approval before making any additional spending commitments beyond approved limits.

4. Campaign Optimization & Sales Growth

• Monitor campaign performance and optimize advertising based on GMV, ROAS, CTR, CPC, conversion rate, and cost per acquisition (CPA).
• Test keywords, product selections, bids, and creatives to identify successful campaigns and improve results.
• Scale effective campaigns and pause underperforming advertisements within approved limits.
• Prioritize advertising based on product performance, promotional calendars, pricing, vouchers, and stock availability.

5. Reporting & Cross-Functional Coordination

• Prepare daily advertising performance reports and weekly campaign summaries by platform and campaign type.
• Analyze results and provide actionable recommendations to improve advertising efficiency and sales contribution.
• Coordinate with the E-Commerce Manager, Key Account Managers, live-selling team, affiliate team, and creative team.
• Align advertising execution with mega-sales events, payday campaigns, product launches, and other promotional activities.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Advertising, E-Commerce, or a related field is preferred.
• Relevant experience in digital advertising, paid media, or e-commerce marketplace advertising is an advantage.
• Familiarity with Lazada Sponsored Solutions, Shopee Search and Discovery Ads, TikTok Shop Ads, and other marketplace advertising platforms is preferred.
• Understanding of campaign performance metrics, particularly GMV, ROAS, CTR, CPC, conversion rate, and CPA.
• Strong analytical and numerical skills, with the ability to interpret advertising data and recommend improvements.
• Excellent attention to detail, especially in budget monitoring, campaign settings, and performance reporting.
• Proficient in Microsoft Excel or Google Sheets.
• Strong communication and coordination skills.
• Ability to manage multiple campaigns and deadlines in a fast-paced environment.

What We’re Looking For

We want someone who is:

• Results-driven: Focused on improving campaign performance and contributing to sales growth.
• Analytical: Comfortable working with advertising data, reports, and performance metrics.
• Detail-oriented: Careful with campaign settings, budgets, and advertising expenditure.
• Proactive: Able to identify opportunities, recommend improvements, and respond quickly to performance issues.
• Collaborative: Works effectively with e-commerce, live-selling, affiliate, and creative teams.

Why Join Us?

• Gain hands-on experience managing advertising campaigns across multiple e-commerce platforms.
• Contribute directly to online sales growth and advertising performance.
• Work with cross-functional teams in a growing e-commerce business.
• Develop your expertise in marketplace advertising, live commerce, and digital performance marketing.

Pay: Php28,000.00 - Php29,000.00 per month

Benefits:

• Employee discount
• Health insurance
• Life insurance
• Opportunities for promotion
• Promotion to permanent employee

Work Location: In person