Digital Advertising Executive

About Scarlett Indonesia

Established in 2017, Scarlett Indonesia has rapidly become one of the leading local beauty and personal care brands. We are a fast-growing company with a strong presence both online and offline.

Our success is reflected in our innovative products, dedicated team, and over 5 million organic followers on Instagram and e-commerce platforms.

With a vision to become the #1 beauty and personal care brand in Indonesia, we invite you to join us on this exciting journey and #BeOurSTARlett!

Qualifications:

• Hold a Bachelor's Degree in a relevant field, such as Marketing, Digital Marketing, Communication, or any related majors.
• Has a minimum 2 years of experience in advertising platforms (Google Ads, Facebook Ads, Instagram Ads, TikTok Ads), programmatic, and publishers. Experience in a beauty clinic / aesthetic clinic / skin clinic is a plus.
• Possess a strong understanding in handling lead generation campaigns
• Comfortable with data analysis and the ability to make data-driven decisions.
• Demonstrate a personal passion for the beauty industry and in-depth knowledge of beauty trends.

Responsibilities:

• Develop and optimize digital campaigns to generate high-quality leads and clinic appointments.
• Manage and optimize Meta Ads, TikTok Ads, and Google Ads campaigns.
• Manage the customer journey, starting from Ads, Lead, Consultation, Booking, and until conversion to Treatment.
• Work closely with the CRM, CS, and Clinic teams to improve lead quality and lead-to-treatment conversion.
• Develop audience, offer, content, and creative strategies based on clinic customer behavior.
• Monitor campaign performance and identify opportunities to improve CPL, conversion rate, CAC, and revenue.
• Provide regular campaign performance analysis and actionable recommendations.

Why Scarlett Indonesia?

At SCARLETT Indonesia, we believe everyone has the potential to #BeOurSTARlett.

Surrounded by supportive teams and positive influential leaders, we strive for every growth opportunity and overcome challenges with determination in our high-growth environment.

#BeOurSTARlett and illuminate your path to success in the dynamic world of beauty and personal care.