Digital Advertising Specialist

DIGITAL ADVERTISING SPECIALIST
Job Summary

Irish Taylor & Co is looking for a Digital Advertising Specialist to plan, launch, manage, and optimize paid advertising campaigns across Meta Ads (Facebook & Instagram) and Google Ads, with a strong focus on generating high-quality school admission leads.

Key Responsibilities

• Plan and execute lead-generation campaigns on Meta Ads and Google Ads.
• Develop digital advertising strategies focused on school admissions and enquiry generation.
• Identify and target relevant audiences based on location, demographics, interests, parent profiles, and student age groups.
• Set up and manage campaigns, ad sets, audiences, budgets, creatives, placements, and bidding strategies.
• Conduct A/B testing of audiences, creatives, ad copy, offers, and landing pages.
• Monitor campaigns daily and optimize performance.
• Track key metrics including Leads, CPL, CTR, CPC, Conversion Rate, ROI/ROAS, and Lead Quality.
• Identify and reduce low-quality, irrelevant, and duplicate leads.
• Coordinate with the creative/content team for ad creatives, videos, images, and copy.
• Set up and monitor conversion tracking, pixels, events, and analytics.
• Optimize landing pages and lead forms to improve conversion rates.
• Analyze campaign data and prepare weekly/monthly performance reports.
• Recommend advertising budget allocation based on campaign performance.
• Conduct competitor and market research to identify new advertising opportunities.
• Stay updated with Meta Ads, Google Ads, targeting, tracking, and digital advertising trends.
• Work closely with the admissions/sales team to improve lead quality and campaign targeting.

Required Skills

• Hands-on experience with Meta Ads Manager and Google Ads.
• Strong understanding of lead-generation campaigns and conversion funnels.
• Knowledge of audience targeting, retargeting, lookalike audiences, keyword research, and campaign optimization.
• Strong analytical and data-driven approach.
• Knowledge of Google Analytics/GA4, Meta Pixel, conversion tracking, and campaign attribution.
• Ability to analyze campaign data and make optimization decisions.
• Understanding of landing-page and lead-form conversion principles.
• Strong communication and reporting skills.

Preferred Qualifications

• Bachelor's degree in Marketing, Digital Marketing, Business, Communications, or a related field.
• 2+ years of hands-on experience in digital advertising.
• Experience in school admissions, education, EdTech, or local-business lead generation is preferred.
• Meta Blueprint and/or Google Ads certifications will be an advantage.
• Demonstrable portfolio or previous campaign results.

Key Performance Indicators (KPIs)

• Consistent generation of qualified school admission leads.
• Maintain and improve target Cost Per Lead (CPL).
• Improve lead quality and conversion rates.
• Continuously optimize campaigns based on performance data.
• Efficient management of advertising budgets and reduction of wasted spend.
• Accurate and actionable campaign performance reporting.

Location

Hosur, Tamil Nadu – Preferred

Bangalore candidates are encouraged to apply and must be able to commute to Rayakottai on a hybrid basis.

Employment

Job Type: Full-time | Regular / Permanent
Experience: 2+ years

How to Apply

Email: [email protected] / [email protected]
Call / WhatsApp: 8072731422

Company Website: www.irishtaylor.com

Application Question(s):

• Could u please help us with your Current Salary and Expected Salary?
• How many days of Notice period need to serve in your current organization?
• Are you willing to relocate Rayakottai , Tamilnadu ?

Experience:

• Digital marketing: 1 year (Required)

Work Location: In person