Digital Analyst

The Digital Analyst is responsible for gathering, analyzing, and synthesizing data related to digital marketing efforts. They play a crucial role in providing actionable insights that drive marketing strategies and optimize campaign performance.

The role stays up-to-date with the latest industry trends, technologies, and best practices and is able to identify new opportunities and strategies for improving overall performance as well as growth.

DUTIES AND RESPONSIBILITIES:

1.) Data Analysis and Interpretation

• Conduct in-depth analysis of marketing data, including website traffic, user behavior, campaign performance, and customer demographics.
• Interpret data to extract actionable insights that inform marketing strategies and tactics.
• Develop and maintain reporting dashboards and provide regular performance updates to stakeholders.

2.) Market Research and Trend Analysis

• Stay updated on industry trends, competitor activities, and emerging technologies.
• Conduct market research to identify new opportunities and consumer behaviors.
• Analyze market trends and provide recommendations for adapting strategies to meet evolving market demands.

3.) Campaign Optimization and Performance Tracking

• Monitor and optimize digital marketing campaigns based on performance metrics and KPIs.
• Identify areas for improvement and provide recommendations to enhance campaign effectiveness.
• Collaborate with cross-functional teams to implement changes and improvements.

4.) Customer Behavior and Persona Development

• Analyze customer behavior data to create detailed buyer personas.
• Provide insights on customer preferences, pain points, and behaviors to inform marketing strategies.
• Assist in tailoring campaigns to specific customer segments for improved targeting.

QUALIFICATIONS

• Bachelor’s degree in Marketing, Business Analytics, or related field.
• At least 3-5 years of experience in data analysis or a similar position in the digital marketing industry.
• Proven track record in driving marketing insights and optimizing campaign performance.

Pay: Php30,000.00 - Php40,000.00 per month

Work Location: Hybrid remote in Pasig