Digital Analyst

Digital Analytics

Location: Gurgaon
Work Mode: Work from Office Monday to Friday
Working Hours: 2:00 PM 11:00 PM IST
Experience: 1.5–3 Years
Industry: Banking / Financial Services / FinTech

Role Overview:
We are looking for a Digital Analytics Analyst to support digital banking analytics, customer insights, data analysis, dashboards, and business reporting. The role will work on customer lifecycle, digital adoption, engagement, conversion, payments, and profitability analytics.

Key Responsibilities:

• Analyze customer journeys, acquisition funnels, conversion, digital adoption, engagement, retention, payments, and profitability.
• Work with large datasets using SQL, Python, SAS, and Excel.
• Perform data preparation, transformation, validation, segmentation, and quantitative analysis.
• Develop Power BI/Tableau dashboards, recurring reports, and management presentations.
• Define KPIs, business rules, analytical methodologies, and data-quality checks.
• Support campaign/product measurement, test-control analysis, attribution, ROI, and customer insights.
• Translate analytical findings into actionable business recommendations.
• Prepare PowerPoint presentations and support client/stakeholder discussions.
• Support testing, deployment, implementation, and ongoing reporting activities.

Mandatory Skills:
SQL, Python, SAS, Excel, Power BI/Tableau, Digital Analytics, Customer Analytics, Banking/Financial Services

Preferred Experience:

• Digital banking / BFSI / Payments / FinTech
• Customer behavior and journey analytics
• Dashboarding and visualization
• Strong analytical, communication, and presentation skills