Digital Analytic Specialist

Job Responsibilities: *

• Develop and manage the digital analytics strategy for the AIS website and myAIS application, ensuring accurate data collection and tracking through digital analytics tools such as Google Analytics 4 (GA4) and TrueHits.
• Analyze website and application traffic, digital marketing channels, customer journeys, and conversion funnels to generate actionable insights and support data-driven marketing decisions.
• Execute and support assigned projects related to digital analytics, tracking implementation, and Source of Fund (SOF) initiatives, including the development and optimization of Ontop package solutions.
• Monitor, evaluate, and report the performance of digital marketing activities, providing recommendations to improve customer acquisition, engagement, and conversion rates.
• Research and stay up to date with emerging Marketing Technology (MarTech) trends and innovations, including Analytics, SEO, AEO (Answer Engine Optimization), GEO (Generative Engine Optimization), and Generative AI-driven brand visibility solutions.
• Collaborate with cross-functional teams, including Marketing, Product, Business, and IT, to ensure effective implementation of analytics and digital marketing initiatives.
• Identify opportunities to enhance data accuracy, measurement frameworks, and digital marketing performance through continuous optimization and best practices.

Job Qualifications: * Bachelor's degree in business administration, Information Technology (IT), Statistics, or a related field.
* Proven proficiency in tracking, measuring data using Google Analytics 4 (GA4) and UTM parameters and SEO (Search Engine Optimization), AIO (AI Optimization), AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization).
* Strong organizational and time management skills with the ability to handle multiple tasks simultaneously.