Digital Analytics Analyst

Job Title: Digital Analytics Analyst

Location: Reynoldsburg, OH 43068

Duration: 3 Months

Job Type: Temporary Assignment

Work Type: Onsite

Pay Rate: $ 60.71-60.71/ Hr

Overview :

TekWissen is a global workforce management provider headquartered in Ann Arbor, Michigan that offers strategic talent solutions to our clients world-wide. The below job opportunity is to one of Our clients who is the world's largest intimates specialty retailer offering a wide assortment of modern, fashion-inspired collections including signature bras, panties, lingerie, casual sleepwear, swim and athleisure, as well as award-winning prestige fragrances and body care.

Job description:

• The Senior Analyst – Insights & Analytics plays a crucial role in enhancing client’s decision-making processes through advanced data analysis and actionable insights. This position focuses primarily on supporting the Digital business and will occasionally contribute to Omni-channel projects. The Senior Analyst will lead data analysis initiatives, monitor performance metrics, and collaborate with cross-functional teams to provide strategic recommendations that drive business growth.

Key Responsibilities:

• Data Analysis:
• Conduct in-depth data analysis across various reports and systems using advanced analytics techniques to evaluate digital sales, customer behavior, website traffic, and conversion rates.
• Interpret findings to uncover trends, opportunities, and actionable recommendations that inform e-commerce strategies.
• Insight Generation:
• Transform complex datasets into clear, concise insights through dynamic dashboards, visualizations, and reports.
• Collaborate with cross-functional teams to ensure that insights are effectively integrated into decision-making processes.
• Performance Monitoring:
• Monitor key performance metrics, evaluating business performance to identify areas for optimization.
• Recommend strategies and actions to enhance performance based on data-driven insights.
• Market Research:
• Contribute to competitive analysis, identifying emerging trends and shifts in customer preferences that could impact the business.
• Collaboration & Support:
• Work closely with the Manager of Insights & Analytics and team members in Bangalore, India, fostering a culture of collaboration and innovation.
• Enable stakeholders to utilize analytics tools effectively, providing training and support to ensure they understand data usage and reporting.

Qualifications:

• Bachelor’s degree in Business, Economics, Statistics, Data Science, or a related field; advanced degree preferred.
• 3-5 years of experience in data analysis, business intelligence, or related roles, preferably within the retail or e-commerce sector.
• Proficiency in data analysis tools, especially Adobe Analytics.
• Strong analytical skills with the ability to derive actionable insights from complex datasets.
• Excellent communication and presentation skills, capable of conveying technical information to non-technical stakeholders.
• Experience with data visualization tools such as Google Looker, Tableau, Power BI, or similar.
• Experience with third-party analysis tools preferred such as Edited, SimilarWeb, Ad Platforms (Meta/Google esp.).
• Proven track record of driving business results through data-informed decision-making.
• Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively.

Technical Skills:

• Advanced analytics and data interpretation
• SQL and large dataset analysis
• Dashboarding and visualization tools (Looker, Adobe Analytics preferred.)
• Digital commerce analytics, including traffic, conversion, customer behavior, and sales performance
• Ability to translate business questions into actionable insights and recommendations

Soft Skills:

• Strong communication and data storytelling skills
• Ability to influence stakeholders through insights and recommendations
• Critical thinking and problem solving
• Ability to work independently and manage multiple priorities
• Strong collaboration and partnership skills across cross-functional teams

TekWissen® Group is an equal opportunity employer supporting workforce diversity.