Digital Analytics & Optimization Platform Architect

As a member of Ford''s Global Digital team, the Digital Analytics Optimization Platform Architect will be responsible for designing and governing digital analytics solutions that support business growth, customer experience optimization, and data-driven decision-making.

This individual will partner with Product, Engineering, Analytics, Marketing, Privacy, and regional teams to establish scalable measurement frameworks, support experimentation and personalization initiatives, and ensure high-quality digital data across Ford''s global digital ecosystem.

The ideal candidate combines deep expertise in Adobe Analytics and Adobe Target with strong technical knowledge of data collection, tagging, web analytics, experimentation, and privacy regulations.

• Design and enhance scalable digital measurement frameworks across web and mobile platforms using Adobe Analytics, Adobe Target, and tag management solutions.
• Modernize analytics implementations by establishing consistent tracking, validation, and data governance standards.
• Partner with business and analytics stakeholders to ensure data collection supports KPI reporting, customer journey analysis, and actionable insights.
• Enable experimentation and personalization initiatives by implementing and measuring A/B tests, audience targeting, and success metrics.
• Define and maintain event taxonomies, data layer standards, tagging requirements, naming conventions, and implementation documentation.
• Ensure data collection practices comply with privacy regulations and consent management requirements, including GDPR and CCPA.
• Provide technical leadership through solution design, implementation reviews, troubleshooting, and best-practice guidance for cross-functional teams.

Required Qualifications

• Bachelor''s degree in Computer Science, Information Systems, Engineering, Analytics, Data Science, or a related field, or equivalent professional experience.
• 5+ years of experience in digital analytics, measurement strategy, analytics implementation, or digital platform architecture.
• 3+ years of hands-on experience with Adobe Experience Cloud solutions, including Adobe Analytics and Adobe Target.
• Strong knowledge of web and mobile analytics, tag management, data layers, and event-driven measurement architecture.
• Experience supporting A/B testing and experimentation programs, including implementation, quality assurance, and measurement design.
• Proficiency in JavaScript, HTML, CSS, browser debugging tools, and API integrations.
• Experience translating business requirements into scalable analytics solutions and technical documentation.
• Strong collaboration and communication skills with cross-functional Agile teams.

Preferred Qualifications

• Experience with Adobe Experience Platform (AEP), Customer Journey Analytics (CJA), Real-Time CDP, or Adobe Journey Optimizer.
• Knowledge of Adobe Web SDK, server-side tracking, and enterprise data governance practices.
• Experience with SQL, Python, Google Cloud Platform, BigQuery, or behavioral data platforms.
• Adobe Analytics, Adobe Target, or related Adobe Experience Cloud certifications.
• Experience supporting digital commerce, customer experience, or automotive digital platforms.