The Johns Hopkins University

We are seeking a
Digital Analytics Associate
(Communications Associate) who will be responsible for the development and implementation of a comprehensive tactical communications plan for a designated area of responsibility. Provides consultation and recommendations related to the development of communication media for major publications and/or significant initiatives and programs. Responsible for the writing and production of a wide variety of communication vehicles, including marketing and promotional materials and publications.
This position is responsible for data-gathering, reporting, and media analysis of brand mentions and potential reputational risks in both earned and social media and will provide real-time crisis monitoring for the university.
Specific Duties &amp; Responsibilities
<ul>
<li>Generate and recommend original and creative approaches to communicate, market, and/or promote specific subject matter.</li>
<li>Serve as a subject matter expert for multiple communications vehicles.</li>
<li>Write and edit multiple and varied publications, reports, web pages, grants, executive remarks, and news releases.</li>
<li>Conduct interviews, research, and information gathering.</li>
<li>Manage production of materials, including selection and layout of artwork, graphics, pictures, and illustrations.</li>
<li>May coordinate, direct, and review the work of communications staff, e.g., freelance writers, photographers, and production staff.</li>
<li>May negotiate with vendors.</li>
<li>Provide editorial oversight and review of communications vehicles for the designated area.</li>
<li>Lead the day-to-day creation and management of marketing plans, media, web, and public relations strategies by working with the broader Marketing &amp; Communications department.</li>
<li>Serve as the primary contact with vendor agencies.</li>
<li>Lead the development and execution of marketing strategies and plans including external media planning and buying efforts across digital and traditional media, marketing events, and partnership marketing opportunities.</li>
<li>Lead engagement and relationship management strategies by leveraging direct marketing tools to drive results, e.g., email/Salesforce, and other CRM tools.</li>
<li>In partnership with stakeholders utilize and optimize SEO/SEM, email campaigns, user experience, digital advertising, promotions, and social media, etc. to build brand/program awareness, generate leads, and maximize engagement with participants.</li>
<li>Measure and analyze campaigns and/or project data and make adjustments to maximize ROI.</li>
<li>Develop creative briefs to ensure marketing materials and program messaging are accurate and created in a timely manner.</li>
<li>Drive implementation of best practices through all paid and unpaid channels.</li>
<li>Organize marketing promotional events and ensure prompt delivery of materials and merchandise.</li>
<li>Ensure brand consistency across all channels, e.g. websites, email, social media, events, flyers, etc.</li>
<li>Lead website strategy and related needs including management of associated vendor(s) as applicable.</li>
<li>Apply an understanding of relevant landscapes to monitor, report, and provide insights and recommendations.</li>
<li>Analyze plans and performance using KPIs and ROI analysis and apply learning for next steps.</li>
<li>Manage and monitor area budgeting and forecasting.</li>
<li>Collaborate with peers to share learnings and help cross-promote programs as applicable.</li>
<li>May oversee the work of support staff in the unit or others with related responsibilities.</li>
<li>Other duties as assigned.</li>
</ul>
In addition to the duties described above
<ul>
<li>Champion the use of digital analytics and research to inform communications strategy and to inform leaders on key reputational threats and opportunities for the institution.</li>
<li>Produce daily media monitoring reports for executive and communications leadership audiences using myriad media monitoring tools, incorporating risk analysis.</li>
<li>Leverage AI and automation tools to support reporting and advance monitoring capabilities.</li>
<li>Review, revise, and distribute brand monitoring reports generated by contractors for divisional partners and internal clients; collaborate with contractors on deliverables.</li>
</ul>
Minimum Qualifications
<ul>
<li>Bachelor's Degree in a related field.</li>
<li>Four years of related experience.</li>
<li>Additional education may substitute for required experience and additional related experience may substitute for required education beyond a high school diploma/graduation equivalent, to the extent permitted by the JHU equivalency formula.</li>
</ul>
Preferred Qualifications
<ul>
<li>Experience with media analysis and reporting using tools that may include but are not limited to Meltwater, BuzzSumo, and SimilarWeb.</li>
<li>Strong familiarity with AI capabilities, data visualizations, and dashboards.</li>
</ul>
Technical Skills &amp; Expected Level Of Proficiency
<ul>
<li>Campaign Management - Intermediate</li>
<li>Communications Planning - Intermediate</li>
<li>Content Marketing - Intermediate</li>
<li>Digital Communications - Developing</li>
<li>Editing - Intermediate</li>
<li>Editorial Research - Intermediate</li>
<li>Event Planning: Intermediate</li>
<li>Media Monitoring and Analysis - Intermediate</li>
<li>Project Coordination - Intermediate</li>
<li>Vendor Relationship Management - Intermediate</li>
<li>Writing - Intermediate</li>
</ul>
Classified Title: Communications Associate
Job Posting Title (Working Title): Digital Analytics Associate (University Communications)
Role/Level/Range: ATP/04/PD
Starting Salary Range: $64,470 - $112,850 Annually (Commensurate w/exp.)
Employee group: Full Time
Schedule: Monday- Friday / 8:30am - 5:00 pm
FLSA Status: Exempt
Location: Remote
Department name: University Communications
Personnel area: University Administration

Digital Analytics Associate (University Communications)

Digital Analytics Associate (University Communications)

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