Digital Analytics Lead

Position: Digital Analytics Lead

Location: Bristol

Work Mode: Flexible hybrid working

About the Role:

The Digital Analytics Lead will lead a Digital Analytics team, using data and insight to improve client experiences, digital journeys and commercial outcomes .

You will own the digital measurement strategy and work closely with Product, Digital, Marketing, Engineering and Journey teams to deliver actionable analytics, dashboards, data products and advanced analysis.

Key Responsibilities:

• Lead, coach and develop the Digital Analytics team .
• Own the digital measurement strategy, including event design, tagging frameworks, data quality and governance.
• Ensure consistent analytics coverage across web, app and wider client touchpoints.
• Develop dashboards and self-service analytics for business stakeholders.
• Deliver advanced analysis across digital and non-digital data to identify behavioural trends and commercial opportunities.
• Support experimentation, optimisation and personalisation initiatives.
• Work with Product, Digital, Marketing and Engineering teams to embed analytics into delivery and roadmap planning.
• Own analytics implementation across platforms such as Snowflake, Amplitude Analytics and Qualtrics .
• Develop data products in partnership with Data Engineering.
• Integrate qualitative and behavioural data such as surveys, feedback and session replay.
• Ensure analytics practices comply with privacy, security, architecture and regulatory standards.

Key Skills & Experience:

• Proven experience leading a Digital Analytics / Digital Data team .
• Strong hands-on and strategic experience in Digital Analytics.
• Advanced SQL and Python skills.
• Experience with digital analytics platforms such as Amplitude Analytics.
• Strong understanding of web/app analytics, event-based measurement, tracking plans, data layers and tagging strategies.
• Experience with Snowflake or other cloud data platforms; Databricks experience is desirable.
• Strong commercial analysis and Conversion Rate Optimisation (CRO) experience.
• Experience developing dashboards, data products and self-service analytics.
• Strong stakeholder management across Product, Digital, Marketing and Engineering.
• Excellent data storytelling and ability to translate complex analysis into actionable recommendations.
• Experience with data management/governance tools such as Informatica, Collibra or Precisely is desirable.
• Understanding of data quality, consent and privacy-by-design principles.
• Experience in Financial Services or another regulated environment is advantageous