Digital Analytics Project Manager

Digital Analytics Project Manager – Attribution Modelling, Impact Measurement

6 Month Contract

Fully Remote

Reporting to the Insights Lead

Sentinel is working with a global leader in providing technology, software, and services to the construction and engineering sector. The company combines physical products with digital solutions to help customers improve productivity, safety, and sustainability across projects worldwide.

The business is launching an impact measurement initiative focused on attribution modelling and needs an experienced Project Manager to coordinate its delivery across multiple teams and functions.

The Role

As Project Manager, you’ll establish the structure, pace, and governance required to deliver a cross-functional attribution modelling initiative.

Working directly with the Insights Lead, you’ll align stakeholders around the project scope, KPIs, milestones, and priorities. You’ll manage project cadence, track tasks and risks, prepare meetings, and ensure decisions and methodology changes are clearly documented.

This is primarily a project management role, but you’ll need sufficient knowledge of digital analytics and impact measurement to engage confidently with specialists, understand the attribution methodology, and constructively challenge the teams involved.

Key responsibilities

• Work with the Insights Lead and business stakeholders to define the project scope, KPIs, targets, and success measures
• Consolidate stakeholder requirements into a clear and structured KPI framework
• Establish the project roadmap, delivery rhythm, milestones, and stakeholder timelines
• Coordinate tasks and deliverables across multiple teams and functions
• Monitor progress and identify risks, blockers, dependencies, and competing priorities
• Act as the central point of contact for the operational project team
• Stay close to the attribution modelling methodology as the approach and scope evolve
• Ensure operational processes, decisions, and methodology changes are properly documented
• Create and maintain well-organised Confluence pages and SharePoint repositories
• Provide clear, regular updates on project status and impact findings
• Prepare meeting agendas, materials, and stakeholder communications
• Capture actionable key takeaways, decisions, owners, and next steps following meetings

What we’re looking for

• Strong project management experience within digital analytics, marketing measurement, or impact measurement projects
• Previous exposure to attribution modelling, campaign performance tracking, or cross-channel measurement
• Experience coordinating complex projects involving multiple teams, functions, and stakeholders
• Strong project planning, task tracking, risk management, and prioritisation skills
• Ability to define project cadence, milestones, governance, and reporting structures
• Sufficient analytical understanding to engage with technical specialists and challenge teams constructively
• Experience translating varied business requirements into structured project frameworks
• Strong written and verbal communication skills
• Excellent meeting preparation, facilitation, and follow-up capabilities
• A structured and detail-oriented approach to project documentation
• Confidence working directly with senior stakeholders and operational teams

Nice to have

• Hands-on experience supporting an attribution modelling implementation
• Knowledge of digital marketing KPIs and campaign measurement
• Experience with cross-channel or marketing effectiveness projects
• Familiarity with Confluence and SharePoint
• Experience working within a global, matrix organisation
• Exposure to insights, analytics, marketing, or media teams

Please apply now for more details!

Joel Hawkins - Director

[email protected]

+44 1892 484 345