Digital Analytics Specialist

Department Marketing

Employee Type Probationary

Step into the forefront of the aviation industry with Cebu Pacific, a trailblazer in creativity and innovation in the Philippines. Our Marketing and Customer Experience team integrates a diverse range of disciplines including Customer Experience, Brand and Technology Marketing, Digital Media, Partnerships and Ancillaries, Corporate Communications, and Customer Care. At Cebu Pacific, marketing goes beyond promoting the latest seat sales—it’s about creating connections, building loyalty, and delivering experiences that passengers carry with them long after the flight has landed. Bring your unique and bold ideas to the team and be a moment maker in the ever-evolving field of Marketing & Customer Experience as a Digital Analytics Specialist . Visit our careers site to learn more about how your moment matters at Cebu Pacific: CEB Careers Site

Primary Responsibilities:

Manage / Support Marketing Group, Loyalty, Data Privacy Office and Customer Care - related customer communication from various platforms (web, mobile web, app):

• Analyze, translate, and simplify requirements
• Manage, communicate, document requirements
• Investigate issues, escalate issues to relevant groups
• Propose cost efficiencies in the communications flow without sacrificing effectiveness

Generate insights from data leading to a deeper understanding of Cebu Pacific customers:

• Analyze data - statistical/financial, internal/external.
• Consolidate various information into cohesive reports for use in management decision-making.
• Present findings to the relevant group/s.
• Follow up on action items.

Understand and improve existing digital media and CRM processes:

• Automate and test communication journeys as well as reporting.
• Plan, organize and conduct CMG- process improvement projects.
• Conduct change impact analysis to assess the potential implications of changes.

Basic Qualifications:

• Must have at least 1 year of experience in Salesforce Marketing Cloud or other leading CRM platforms; familiarity with customer journey automation, campaign execution, and marketing technologies.
• Bachelor's degree in Computer Science, Marketing or Communication.
• Must be able to understand data, interpret insights, and make data-driven recommendations.
• Proficient in Microsoft Excel, Word, and PowerPoint; working knowledge of SQL, JavaScript, and HTML is an advantage.
• Strong written, verbal, presentation, and interpersonal skills with the ability to translate business requirements into actionable solutions.
• Must have a valid work visa or legal authorization to work in the Philippines.

Why Join Us:

• We are the first Great Place to Work ® certified airline in Southeast Asia.
• We have been recognized as Best Employer Brand on LinkedIn for three consecutive years.
• We are named among Philippines' Best Places to Work by BusinessWorld.
• Be part of a forward-thinking team that values innovation and continuous improvement.
• Play a key role in developing and nurturing the talents that drive our success.
• Enjoy unique employee perks such as free travel for you and your family. Expanded coverage to common law partners and same sex partners!
• Be assured of a comprehensive healthcare coverage upon hire.

Note: This position is for an Individual Contributor and will be based in Pasay City, Metro Manila but currently follows a hybrid workplace flexibility arrangement. Your moment matters. Be a Moment Maker!

Cebu Pacific warns the public against fake hiring and training advertisements by unknown groups. We do not require payment from candidates during the recruitment process nor do we require submission of physical application documents. For official information on our job openings, please visit our LinkedIn or career site at CEB Careers Site for reference. Experience Range Range (Years) 2 - 3 years

Job posted on 2026-07-31