Digital Analytics Specialist

The Digital Marketing Analyst should understand various digital touch points, drive the digital experience and highly effective digital campaigns. This job requires critical thinking, data-driven mindset, and excellent communication skills to work directly with cross-functional team.

Key Responsibilities

Channel Performance Analysis:

• Monitor and evaluate the performance of paid and organic marketing channels. Identify cost-effective opportunities to scale and improve efficiency across channels (Google, Meta, TikTok, Affiliates, etc.).

User CLV & Segmentation:

• Analyze customer lifetime value across different cohorts, segments, and campaigns to inform strategy and maximize long-term revenue.

Demand Incremental & Attribution:

• Assess incremental new demand generated through paid media, and other marketing efforts. Work closely with Data and Product to improve measurement methodologies.

Marketing Efficiency Projects:

• Identify and implement new processes or automation that improve tracking, reporting, and decision-making speed for the marketing team.

Dashboards & Reporting:

• Maintain and improve marketing dashboards to reflect real-time performance, budget burns, CAC, ROAS, and key growth KPIs.

Incentive & Promotion Analysis:

• Work closely with Campaign and Ops teams to analyze effectiveness of all campaign types. Provide insights and recommendations for better targeting and spend allocation.

Cross-functional Collaboration:

• Partner with BI, Finance, Product, and Ops teams to align on metrics, unblock challenges, and ensure shared understanding of campaign outcomes.

New Initiatives Support:

• Support in launching new products, new campaign types across Marketing channels, and new growth campaigns with data-backed analysis and performance forecasting.

Requirements:

• 2+ years of experience in Marketing Analytics, Data Analytics, and Conversion Rate Optimization.
• University Graduate, preferably in Statistics, Mathematic, Computer Science or Economics.
• Experience with tracking platforms: Google Analytics / Firebase, Appsflyer, Insider is a plus
• Excellent verbal and written communication skill (English & Vietnamese)
• Ability to work within a team and independently
• Strong organizational, time management, and analytical skills
• Strong foundation in data query/manipulation using SQL.
• Experience using R, Python or other tools for statistical analysis is a plus.
• Experience creating dashboard reporting in Tableau, Power BI or a similar visualization tool a plus.
• Results and detail-oriented with continuous improvement mindset.
• Effective communication and organizational skills.
• Great work ethic and ‘can-do’ attitude.