Digital & Content Analyst

Vacancy Specification

About the Role

• We are looking for an experienced digital marketing specialist to join the Aldi Ireland Digital & Content team, with paid media as the core specialism and particular responsibility for paid social and YouTube.
• You will bring strong hands-on experience planning, executing, optimising and evaluating paid digital campaigns, alongside a strong understanding of social, content and the wider digital ecosystem.
• While paid media is the primary focus, you will understand how paid, organic social, content, PR, web, app and email/CRM work together and be able to contribute confidently across the wider digital remit.
• You will have a genuine interest in content & work with the other members of the team to ideate creative content ideas that can be activated across the wider digital suite of channels.
• We are looking for someone with approximately 4–6 years’ relevant specialist digital experience, gained either agency-side or in-house, who is ready to take on greater ownership and influence.

Key Responsibilities

• Lead the planning, implementation, optimisation and evaluation of paid digital campaigns, with a particular focus on paid social and YouTube, translating business objectives into effective media strategies.
• Manage campaign performance, audiences, creative formats and budgets, using data and insight to optimise investment and identify opportunities to improve results.
• Work closely with media agencies, platform partners and internal stakeholders, providing clear briefs, direction and constructive challenge while ensuring campaigns are delivered to a high standard.
• Bring social, content and cultural insight into paid activity by understanding organic performance, emerging trends, platforms, creators and digital behaviours, and identifying opportunities to amplify effective content.
• Support the wider Digital & Content remit by taking ownership of selected projects across social, web, app and email/CRM, sharing insight with the team and providing guidance to more junior colleagues.

Benefits

• You’ll get 5 weeks’ paid holiday, plus bank holidays.
• Hybrid working model which will allow employees to work 2 days a week from home and 3 days a week in the office.
• Company Pension from day 1.
• Private Employee Medical Insurance (after 4 years).
• Long service awards and sick pay entitlement.
• Maternity, paternity, neonatal and adoption leave after 1 year.

Essential Requirements

• 4-6 years’ relevant professional experience in digital marketing, paid media, social media or a closely related specialist discipline, gained agency-side or in-house.
• Strong, hands-on experience planning, managing, optimising and reporting on YouTube and paid social campaigns with a clear understanding of digital media strategy, audience targeting, creative formats, measurement and optimisation.
• Strong analytical, commercial and project management skills, with the ability to turn campaign performance and audience data into clear, actionable recommendations.
• Experience connecting organic social, creators, cultural trends and content learnings with paid media strategy.
• Broader experience across digital channels such as website, app, email / CRM and customer journeys.
• Experience managing agencies or external partners, mentoring colleagues, and contributing to broader digital strategy.