Digital & Content Executive

Job Title: Digital & Content Executive

Property: Corporate Office

Work Schedule and Arrangement: Flexible, with 1x a week WFH

Summary

The Digital & Content Marketing Executive supports the Digital & Brand Marketing Manager in implementing digital marketing and content initiatives across assigned HII hotel and property management accounts. The role is responsible for day-to-day digital execution, content coordination, property communication, campaign support, and performance monitoring to strengthen each property’s online presence and drive engagement, direct bookings, and business results.

The position works closely with the Digital & Brand Marketing Manager, Creative Team, property teams, agencies, and other stakeholders to ensure that marketing plans are translated into timely, relevant, and brand-consistent digital executions.

Duties & Responsibilities:

I. Digital Marketing Execution

• Support the planning, coordination, and execution of digital marketing campaigns across social media, websites, search, paid media, and other digital platforms.
• Assist in promoting room offers, dining, events, experiences, and other revenue-generating initiatives for assigned properties.
• Monitor campaign implementation to ensure accuracy, consistency, and timely delivery.
• Support digital initiatives including Meta Ads, Google Ads, SEO, website updates, Google Business Profiles, and direct booking campaigns.

II. Content Planning & Management

• Develop and maintain content calendars for assigned properties.'
• Coordinate with property teams and the Creative Team to produce engaging and brand-aligned content across digital channels.
• Draft and review social media captions, website content, promotional copy, and other marketing materials.
• Ensure consistent application of brand standards, tone of voice, and messaging across all marketing touchpoints.
• Support user-generated content, influencer content, and brand storytelling initiatives.

III. Property Coordination & Account Management

• Serve as the primary marketing liaison for assigned properties.
• Coordinate with General Managers, Operations Teams, DOSMs, and other stakeholders on marketing requirements, promotions, and campaigns.
• Manage timelines, approvals, deliverables, and follow-ups to ensure smooth execution of marketing initiatives.
• Collaborate with internal teams, agencies, and external partners as needed.

IV. Performance Monitoring & Digital Presence

• Monitor and report on key digital marketing metrics, including campaign performance, social media growth, website traffic, engagement, visibility, and direct booking contributions.
• Maintain website content, property listings, booking links, and other guest-facing digital platforms.
• Identify trends, insights, and opportunities to improve digital performance and brand visibility.
• Track competitor activities, industry trends, and best practices relevant to hospitality and lifestyle marketing.

V. Influencer & Partnership Management

• Support the identification, coordination, and management of influencers, KOLs, media partners, and brand collaborators.
• Assist in campaign briefing, content review, performance tracking, and relationship management.
• Maintain influencer databases and support partnership initiatives that enhance brand awareness and engagement.

VI. Pre-Opening & Special Projects

• Support the digital launch and brand setup of new hotels, resorts, and managed properties.
• Assist in the execution of pre-opening campaigns, launch activities, promotional programs, and corporate marketing initiatives.
• Provide marketing support for events, activations, trade shows, and other company-led projects.

VII. Administrative Support

• Maintain organized records of content calendars, campaign assets, reports, approvals, and marketing documentation.
• Prepare regular reports, presentations, and marketing updates.
• Perform other marketing and branding-related duties as assigned.

Benefits:

• Employee Discount for properties managed by HII
• Annual Performance Review and Merit Increase
• Accident Insurance upon hiring
• Service Incentive Leaves upon Regularization
• HMO coverage upon regularization
• Mobile Phone Allowance

Pay: Php40,000.00 - Php43,000.00 per month

Benefits:

• Employee discount
• Free parking
• Opportunities for promotion
• Paid training
• Pay raise
• Work from home

Work Location: In person