Digital & CRM Executive

About the role

SuperK runs 160+ franchise supermarkets across Andhra Pradesh, plus a quick commerce business in Tirupati, Chittoor, Nellore, Anantapur, Kadapa and Rajampet.

Youll own customer communication across both business lines, from planning the months calendar to shipping campaigns and reporting on what they delivered.

What youll do

Run campaigns end to end

Plan, build and ship campaigns across WhatsApp, RCS, SMS, IVR, push notifications, in-app pop-ups. Own the outcome, not just the send: revenue, orders, repeat rate.

Own the monthly calendar

Design the full-month communication calendar for both business lines, built around festivals, key events, category pushes and membership moments. Balance frequency so customers arent over-messaged.

Operate MoEngage

Set up and maintain automated flows and journeys, day-to-day campaign execution, segmentation, personalisation and templating.

Coordinate stakeholders and assets

Work with category, ops, design and franchise teams to collect campaign requests, lock offers. Keep the pipeline moving without chasing.

Use AI to produce content

Generate copy, banners and creative variants using AI tools, tied to the campaign objective. Adapt for Telugu-first customer communication.

Report and act on the numbers

Own campaign reporting: what worked, what didnt, and why. Analyse funnel drop-offs across the customer lifecycle and design interventions to fix them.

Run paid campaigns

Manage Meta and Google Ads as business objectives require.

Build and run bots

Own the WhatsApp and web bot end to end using drag-and-drop flow builders. Automate repetitive customer queries, feedback collection and post-order flows.

Manage the Shopify website

Handle day-to-day updates, banners, collections and content on the storefront.

What were looking for

• 1-3 years in CRM, lifecycle or growth marketing, ideally in retail, D2C or quick commerce

• Hands-on with a CRM automation platform (MoEngage preferred; CleverTap, WebEngage or Netcore also fine)

• Strong Excel and Google Sheets - pivots, lookups, comfort working with raw campaign and order data

• Clear writing, and the judgement to know what a customer actually wants to read

• Comfortable running two business lines at once and switching context between them

• Telugu fluency is a strong plus given the customer base

• Shopify admin experience

• Meta and Google Ads hands-on experience

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.