Digital & CRM Performance Manager

💥 Digital & CRM Performance Manager

💥 £50,000 – £65,000 DOE

💥 Manchester

💥 Full-time

ThePlaceToBe are delighted to be working on a really exciting opportunity for a Digital & CRM Performance Manager to join a growing hospitality consumer business.

This is a role for someone who loves getting under the skin of the numbers, understands how digital marketing drives commercial performance and knows how to turn customer data into action. You'll have the opportunity to shape CRM strategy, influence digital performance across multiple brands and make a real impact on customer engagement, repeat purchases and revenue growth.

About the role…

You'll take ownership of CRM and digital marketing performance across a portfolio of consumer-facing brands, ensuring campaigns, customer journeys and digital investment deliver measurable results.

Working closely with senior leadership and brand marketing teams, you'll manage external agency relationships, oversee website development activity and use data to identify opportunities for improvement. You'll also oversee paid promotions across third-party platforms for one of the brands, helping to drive sales and maximise commercial performance.

What you'll be doing day to day…

• Own and develop CRM strategy, building and optimising automated customer journeys and campaigns to improve engagement, retention and repeat purchases.
• Manage external SEO and paid media agencies, setting KPIs, reviewing performance and ensuring budgets deliver against commercial objectives.
• Oversee website development activity, briefing external partners on updates and improvements and ensuring delivery meets requirements.
• Analyse website, campaign and CRM performance using GA4 and other reporting tools, turning data into clear, actionable recommendations.
• Manage digital budgets and paid promotions, collaborating with brand teams and senior stakeholders to improve performance and maximise ROI.

About you…

This role would suit someone who is analytical, commercially minded and confident taking ownership of CRM and digital performance across multiple brands.

You'll be comfortable getting hands-on with customer journeys and campaign reporting, but you'll also know how to manage agencies, challenge recommendations and work collaboratively with different teams. You're someone who doesn't just present the numbers, you understand what they mean and what needs to happen next.

What we're looking for…

• Proven experience in CRM and digital marketing, ideally across multiple brands, websites or consumer-facing businesses.
• Hands-on experience with CRM platforms such as Klaviyo, including building automated journeys, managing campaigns and reporting on results.
• Experience managing external agencies across paid media, SEO or website development, with the confidence to set targets and challenge performance.
• Strong analytical skills and a solid understanding of GA4, conversion tracking and digital performance reporting.
• Excellent commercial awareness, budget management and stakeholder management skills, with an interest in using AI tools to improve reporting and efficiency.

Sound like you? Or interested in having a chat about your next career move? Get in touch 💌