Digital & E-Commerce Executive

Job Summary:

The Digital & E-Commerce Executive is responsible for driving the hotel's online revenue, digital presence, and direct bookings by managing the website, online distribution channels, digital marketing, and e-commerce initiatives. Working closely with Sales & Marketing, Revenue Management, Reservations, and Corporate Marketing, the role ensures consistent brand representation across all digital platforms while optimizing performance and guest engagement.

Key Responsibilities:

Digital Strategy & Revenue

• Execute the hotel's digital and e-commerce strategy.
• Monitor website performance, direct bookings, and digital revenue.
• Analyze performance and prepare monthly reports with recommendations.

Website & Content Management

• Manage and update the hotel's website.
• Ensure all content, promotions, and hotel information are accurate and up to date.
• Coordinate website enhancements with Corporate Marketing.

OTA & Distribution

• Manage OTA extranets and maintain rate parity, inventory, and content accuracy.
• Monitor OTA performance and implement promotional opportunities.
• Ensure consistency across all distribution channels.

Digital Marketing

• Support SEO, SEM, Google Ads, CRM, and email marketing campaigns.
• Monitor campaign performance and optimize ROI.
• Coordinate digital promotions and marketing initiatives.

Analytics & Reputation

• Track website traffic, booking trends, and campaign performance using Google Analytics.
• Prepare regular performance reports and competitor analysis.
• Monitor online guest reviews and coordinate responses with Operations.

Collaboration

• Work closely with Revenue Management, Sales, and Corporate Marketing on commercial initiatives.
• Support digital campaigns for rooms, restaurants, spa, wellness, and hotel experiences.
• Stay updated on digital trends, hospitality technology, and industry best practices.

Required Qualifications

• Bachelor's degree in Marketing, Digital Marketing, Hospitality, Business Administration, E-Commerce, or a related field.
• 2–3 years' experience in hotel e-commerce or digital marketing, preferably within luxury hospitality.
• Proficiency in OTA extranets, Google Analytics, Google Ads, SEO/SEM, CMS platforms, CRM systems, and Microsoft Office.
• Knowledge of SynXis, Ideas RMS, or similar hospitality systems is an advantage.

Skills & Competencies

• Commercial and analytical mindset
• Digital marketing and e-commerce expertise
• Website and OTA management
• SEO/SEM and Google Analytics
• CRM and email marketing
• Strong communication and stakeholder management
• Project management and attention to detail
• Ability to manage multiple priorities independently

Key Performance Indicators (KPIs)

• Brand.com revenue growth
• Direct booking conversion rate
• Website traffic and conversion
• OTA content accuracy and performance
• Digital campaign ROI
• SEO and Google Ads performance
• Email marketing engagement
• Online reputation score
• Accuracy and timeliness of digital reporting