Digital & E-Commerce Manager

Job Summary

We are looking for a detail-oriented and proactive E-Commerce Manager to manage and support our online sales operations. The ideal candidate will be responsible for maintaining product listings, processing orders, assisting customers, and ensuring a smooth and efficient online shopping experience.

Responsibilities

• Own and drive sales performance and key KPIs for the Boots App through the development and execution of e-commerce growth strategies
• Develop and implement commercial and sales plans to accelerate growth, with a strong focus on owned platforms
• Analyze e-commerce performance, customer behavior, and campaign metrics to identify business opportunities and areas for improvement
• Lead digital marketing initiatives to drive traffic, conversion, and customer retention on the Boots App
• Develop and execute Joint Business Plans (JBP) with suppliers by negotiating visibility, promotional support, and investment opportunities to maximize growth
• Manage weekly and monthly campaign planning, including visibility, onsite execution, promotional activities, and sales performance tracking
• Oversee e-commerce budgets, including advertising spend, campaign investment, and promotional funding efficiency
• Collaborate cross-functionally with commercial, pricing, marketing, finance, supply chain, and fulfilment teams to ensure smooth business operations
• Ensure consistent brand messaging, customer experience, and campaign execution across all digital touchpoints
• Monitor market trends, competitor activities, and platform best practices to continuously improve app performance and customer engagement

Skills and Attributes:

·         Able to build and maintain effective and productive relationships with staff and agency and platforms

·         Good communication, negotiation, interpersonal and influencing skills

·         Analytical, numerically astute with strong demonstrated problem-solving abilities

·         Able to manage time effectively, prioritise tasks and achieve set targets

·         Marketing and financial awareness with a full understanding of how failure impacts the production, manufacture and customer order fulfilment

·         Able to work well under pressure and handle emergency and stressful situations

·         Keen attention to detail and accuracy

Requirements

·         Minimum 4-5 years of professional work experience in e-commerce account management

·         Hands-on experience in the owned channel management and key indicator to improve sales and visibility

·         Broad knowledge of best digital practices and user experience

·         Proven track record of successfully developing online campaign strategies.

·         Good mentor and team player

·         Strong logical and analytical skills

·         Relevant understanding of retail and e-commerce market

·         Strong English and Thai and presentation skills

·         Excellent written and verbal communication skills

·         Excellent computer skills (Excel, Microsoft Word, PowerPoint).

·         Critical thinking and negotiation skills.

·         Strong communication skills, both written and verbal.

·         Good communication and presentation skills and can work independently

·         Outstanding communication abilities

·         Excellent organizational skills

·         Demonstrable aptitude in effective negotiating

·         Familiarity with market research, data analysis and forecasting techniques

·         Impeccable attention to detail

·         Ability to work well with a team

·         Able to work under high pressure and have self-starter attitude

·         Professional and polite.