Digital and Loyalty Coordinator

Company Overview

Welcome to Timewise, where great people power great experiences! Shell Mobility & Convenience proudly operates more than 200 Timewise convenience stores and Shell fuel stations across Texas and New Mexico. As part of the Shell Group since 2022, we combine the strength of a global organization with a welcoming, team-oriented culture. We are committed to providing exceptional customer experiences while creating meaningful career growth opportunities for our employees.

Position Summary

We are seeking a highly organized and digitally savvy Digital & Loyalty Coordinator to support the execution of loyalty, CRM and digital marketing programs across a multi-state fuels and convenience retail network of approximately 1,000 company-operated and dealer-operated locations.

This role will help bring our digital and loyalty strategies to life by coordinating campaigns, customer communications, loyalty offers, digital content, reporting and day-to-day program activities. The ideal candidate is customer focused, detail oriented, comfortable with technology and data, and passionate about delivering high-quality customer experiences.

Key Responsibilities

• Loyalty Program Execution: Support day-to-day execution of loyalty initiatives, including member acquisition, offers, promotions, rewards and engagement programs.
• Digital Campaigns: Coordinate and deploy customer communications across email, SMS, mobile app/push notifications and other digital channels.
• Offers & Promotions: Build, test and launch loyalty offers and targeted promotions in coordination with Marketing, Category Management and other business teams.
• Digital Content: Coordinate updates to loyalty app and digital content, ensuring information, offers, creative assets and customer communications are accurate and timely.
• Campaign Coordination: Maintain campaign calendars, timelines and deliverables and coordinate activities across internal teams, agencies and technology partners.
• Testing & Quality Assurance: Support testing of campaigns, offers and digital experiences prior to launch to ensure accurate and seamless customer execution.
• Reporting & Analytics: Track loyalty and digital performance metrics, prepare regular reporting and help identify insights and opportunities for improvement.
• Customer Experience: Monitor customer feedback and digital/loyalty issues, partnering with the appropriate teams to help resolve issues and improve the customer experience.
• Store & Dealer Support: Help develop communications, materials and program information to support effective digital and loyalty execution across company-operated and dealer-operated locations.
• Vendor Coordination: Work with loyalty, digital and technology partners on campaign execution, platform updates and issue resolution.

What We're Looking For

• 2–4 years of experience in digital marketing, loyalty, CRM, marketing operations, e-commerce or related fields.
• Bachelor's degree in Marketing, Business, Communications, Digital or related discipline preferred.
• Exposure to loyalty programs, CRM platforms, mobile apps, email/SMS marketing or marketing automation preferred.
• Strong organizational and project coordination skills with excellent attention to detail.
• Comfortable working with data, dashboards and campaign performance metrics.
• Ability to manage multiple campaigns, priorities and deadlines simultaneously.
• Strong written and verbal communication skills.
• Collaborative mindset and ability to work effectively with Marketing, Operations, Category Management, IT and external partners.
• Experience in convenience retail, fuels, grocery, QSR or other consumer retail environments is a plus.