Digital & Website Specialist

Website Administration & Performance: Manage and maintain Programmed’s websites (e.g. intranet sites and public websites built on WordPress and DatoCMS) on a day-to-day basis. Update web content and structure regularly to ensure information is accurate, on-brand, and aligned with current marketing campaigns or business priorities.

Digital Analytics & Tracking Compliance: Implement and oversee all website and digital campaign tracking. Configure and manage Google Analytics 4 tags, Google Tag Manager, conversion tracking codes, and advertising pixels (LinkedIn, Facebook/Instagram) in digital properties to enable accurate performance measurement. Conduct regular audits to verify that all key web pages and campaign landing pages have proper tracking (e.g. no missing tags, correct goals and events set up) and ensure 100% compliance with digital data collection and privacy policies.

Conversion Optimisation & Lead Management: Maximise online lead generation and conversion through continual optimisation of website user experience and lead capture processes. Implement best-practice Conversion Rate Optimisation (CRO) techniques – such as improved landing page layouts, clear CTAs, and streamlined forms – to encourage higher visitor-to-lead conversion rates.

Digital Campaign Setup & Optimisation: Support the planning, technical setup, and monitoring of digital marketing campaigns on platforms such as LinkedIn, Facebook, and Instagram in close partnership with the Digital Marketing Lead. Configure and QA campaign components (e.g. campaign tracking URLs, landing pages, form integrations, audience targeting criteria) to ensure all campaigns launch on schedule and run error-free with correct tracking.

Continuous Improvement & Collaboration: Stay current with digital platform updates, best practices, and emerging technologies relevant to online marketing (for example, new social media advertising features, SEO algorithm changes, or analytics tools enhancements). Proactively evaluate and implement platform improvements – such as new advertising formats, website plugins, or analytics capabilities – that can enhance digital marketing effectiveness. Collaborate closely with cross-functional teams (Marketing, Sales, IT) to align digital platform strategies and integration efforts with broader business goals.