Digital Commerce Analyst (E-Commerce)

About the Company

One of the Philippines' leading retail groups. Founded in 1993, our client is a major duty-free retailer in the Subic Freeport Zone, offering a wide range of grocery, household, beauty, personal care, food, and other consumer products.

Royal continues to develop its retail and digital presence while focusing on quality, value, and customer experience.

About the Role

We are looking for a Digital Commerce Analyst to support the growth and optimization of our e-commerce channels.

The role will analyze website and marketplace performance, customer behavior, traffic, and operational data to identify opportunities and provide actionable insights that improve sales, customer experience, lead generation, and overall digital channel performance.

Key Responsibilities

SEO Strategy & Optimization

• Develop SEO strategies to increase organic traffic and support digital content initiatives
• Conduct keyword research and identify opportunities for content and search ranking growth
• Monitor on-site, off-site, and technical SEO best practices
• Stay updated on SEO, AEO, search engine algorithm changes, and emerging digital trends
• Provide recommendations to the E-Commerce team based on changes in search and digital platforms

Data Analytics

• Collect, analyze, and interpret e-commerce and retail data
• Identify trends, opportunities, and performance gaps across digital commerce channels
• Analyze customer journey, cart abandonment, checkout behavior, and other key metrics
• Translate data into actionable recommendations to improve sales and customer experience

Project Management

• Design and conduct A/B tests for websites and other digital initiatives
• Coordinate data integration, automation, and related initiatives with IT, Business Analytics, technical, and platform teams
• Support the implementation of data-driven strategic initiatives

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field
• At least 2 years of experience in sales/retail, marketing, or e-commerce
• Strong business acumen and analytical skills
• Familiarity with e-commerce analytics and SEO tools
• Strong organizational and problem-solving skills
• Proficient in Microsoft Office applications
• Experience with e-commerce platforms such as Shopify and Grab is an advantage
• Able to work independently and manage tasks with minimal supervision
• Strong attention to detail
• Excellent communication and relationship-building skills

What We're Looking For

The ideal candidate is someone who can go beyond simply reporting numbers—someone who can analyze digital performance, identify what is driving results, and recommend practical actions to improve e-commerce performance.

If you have experience in SEO, e-commerce analytics, digital performance, website analytics, or online retail, we'd love to hear from you.