Digital Commerce & Conversion Coordinator

Company Description Silvia Tcherassi is a luxury fashion brand known for its effortless elegance, distinctive design, and exceptional craftsmanship. Based in Miami, Florida, the brand has an international presence with boutiques across North America, Europe, and the Caribbean. Its collections are carried by leading retailers such as Bergdorf Goodman, Saks Fifth Avenue, and Moda Operandi, reinforcing its global prestige. Team members join a creative, high-performance environment that blends innovative design with elevated customer experiences.

Role Description

Silvia Tcherassi is seeking a Digital Commerce & Conversion Coordinator for a full-time, on-site role based in,Colombia. This position is responsible for maximizing digital revenue by optimizing conversion, the customer shopping experience, digital merchandising, and Shopify operations.

As the primary business owner of the Shopify ecosystem, this person will lead the functional roadmap, oversee marketplace operations and commercial performance, and supervise the eCommerce Analyst.

Key responsibilities include:

• Lead conversion rate optimization (CRO), analyze the purchase funnel, and translate performance insights into actionable improvements.
• Optimize site navigation, collections, product detail pages, landing pages, internal search, filters, cart, and checkout.
• Lead digital merchandising, including product prioritization, cross-selling, upselling, and commercial presentation.
• Manage the execution of the commercial calendar, product launches, promotions, and campaigns.
• Coordinate Shopify enhancements with developers and technology partners, define functional requirements, and oversee quality assurance and troubleshooting.
• Manage marketplace performance and prioritize the eCommerce Analyst’s work.
• Collaborate with Brand, Design, Product, Visual Merchandising, Finance, Growth Marketing, Operations, and technology partners.

This role owns commercial prioritization, digital merchandising, and the storefront experience, working closely with Visual Merchandising to align product imagery, launches, and presentation with brand standards.

Qualifications

• Proven, advanced, hands-on experience administering Shopify Plus .
• Experience in eCommerce, preferably within fashion, luxury, or retail.
• Advanced knowledge of Shopify products, collections, markets, catalogs, metafields, metaobjects, and app configuration and management.
• Experience with Shopify Markets, multiple currencies and languages, Shopify Functions, and advanced commercial configurations.
• Ability to manage integrations with external platforms, perform functional QA and troubleshooting, and create custom reports.
• Strong knowledge of GA4, CRO, digital merchandising, and marketplaces.
• Strong analytical skills and a commercial mindset focused on revenue growth and conversion.
• Experience working with developers, agencies, and technology partners, including defining clear functional requirements.
• Excellent organizational and communication skills, with the ability to coordinate multiple teams and projects simultaneously.
• Advanced English proficiency.
• Familiarity with Liquid, HTML, or CSS is a plus; this position does n