Digital Commerce Manager

About the role

• Lead the digital commerce agenda for the Malaysia market, with responsibility for owning the digital commerce P&L, delivering sustainable sales and profitability growth, and driving performance across marketplaces and social commerce channels. This role will partner closely with marketplace enablers, platforms, and internal teams to build strong commercial plans, improve execution, and unlock new growth opportunities.
• This will be an outsourced contract role

Key responsibilities

• Own the digital commerce P&L, sales and profitability across marketplaces and social commerce, delivering agreed business targets.
• Lead annual and monthly business planning, demand forecasting, promotional strategy, pricing and assortment planning.
• Monitor business performance and key KPIs, proactively identifying gaps, risks and opportunities and translating insights into actionable growth plans.
• Optimise commercial investments across promotions, media and affiliate activities to maximise ROI and incremental revenue.
• Develop and execute end-to-end growth strategies across marketplaces and social commerce platforms, driving traffic, conversion, revenue and customer acquisition.
• Lead growth of key digital commerce engines including affiliates, performance marketing, content and livestreaming.
• Develop strategies to grow and manage affiliate ecosystem, including recruitment, activation, engagement and performance optimisation.
• Drive and optimise livestreaming performance, including planning, execution and continuous improvement to maximise conversion and revenue.
• Lead marketplace enablers in developing and executing commercial plans, providing clear direction, challenging recommendations, and ensuring strong execution across promotions, campaigns, assortment, pricing, merchandising, content and platform initiatives.
• Partner with Sales, Marketing, Finance, Supply Chain to align priorities and ensure seamless execution across digital commerce initiatives.

Required Skills and Qualifications

• Bachelor's degree in Business, Marketing, or a related field.
• Minimum 6 years of experience in ecommerce and/or digital sales, preferably within consumer goods industry.
• Proven track record of managing and growing sales performance on platforms such as Shopee, Lazada, and TikTok Shop.
• Strong understanding of social commerce, affiliate marketing, and livestream sales conversion.
• Analytical and data-driven with strong commercial acumen.
• Adaptable, proactive, and results-oriented in a fast-changing digital environment.
• Excellent communication skills in both English and Bahasa Malaysia.