Digital Communications & Content Development Executive

We are looking for a creative, digitally savvy communications professional to help ETASHA strengthen its digital presence, storytelling and audience engagement. This is more than a content creation role. You will bring ideas, create content, explore smarter digital marketing opportunities and help turn ETASHA s work and impact into communication that people notice, understand and engage with.

Key Responsibilities

• Digital Communications Audience Engagement: Contribute to the planning and execution of ETASHA s digital communications strategy across social media, website, email and other relevant digital platforms.
• Digital Communications Audience Engagement: Identify new and effective ways to increase ETASHA s digital reach, visibility and audience engagement.
• Digital Communications Audience Engagement: Develop platform specific communication and explore opportunities to use digital platforms more strategically for organisational visibility, fundraising, partnerships, campaigns and advocacy.
• Digital Communications Audience Engagement: Track emerging digital communication trends, formats, tools and audience behaviours and identify what may be relevant for ETASHA.
• Content Development Storytelling: Develop content that communicates ETASHA s work, impact and stories in a clear, compelling manner.
• Content Development Storytelling: Write and edit social media content, website copy, campaign messaging, newsletters, program stories, and other communication material.
• Content Development Storytelling: Work with program teams to identify strong stories, testimonials, data points and human impact that can be developed into communication assets.
• Content Development Storytelling: Develop content calendars and contribute to campaign planning.
• Digital Marketing Growth: Support ETASHA s digital marketing efforts to improve reach, engagement, website traffic and audience growth.
• Digital Marketing Growth: Explore and support the use of SEO, email marketing, search, social media campaigns and other digital channels relevant to ETASHA.
• Digital Marketing Growth: Support the development and optimisation of digital campaigns for fundraising, awareness, events, programs and organisational visibility.
• Digital Marketing Growth: Identify opportunities to improve conversion from audience attention to meaningful action, such as website visits, enquiries, registrations, donations, volunteering or partnership interest.
• Creative Visual Communication: Develop good quality visual communication assets for social media, events, donor communication and organisational outreach.
• Creative Visual Communication: Create carousels, reels, short videos, stories, graphics, presentations, brochures, posters, invitations and other digital and print collateral.
• Creative Visual Communication: Support photography and short video documentation during field visits, events and programme activities.
• Creative Visual Communication: Edit short form videos including subtitles, text overlays, audio and platform specific formatting.
• Website, Email Digital Platforms: Support regular content updates on ETASHA s website and other digital platforms.
• Website, Email Digital Platforms: Identify opportunities to improve website content, structure, discoverability and user experience from a communications perspective.
• Data, Analytics Reporting: Maintain organised communication data and reports, analyse performance and provide insights to strengthen communication strategies.

What We Are Looking For

We are looking for a communications professional with a digital mind-set, rather than someone focused only on design or content production.

The ideal candidate should have:

• 2-4 years of experience in digital communications, content, digital marketing, social media, creative communications, marketing or a related field.
• Strong writing and storytelling skills.
• Good understanding of social media platforms and digital content formats.
• Understanding of digital marketing concepts such as SEO, email marketing, audience growth, paid promotion and campaign optimisation.
• Ability to interpret basic digital analytics and derive actionable insights.
• Strong visual sense and working knowledge of Canva and/or Adobe Creative Suite.
• Ability to create and edit short form videos and social media content.
• Basic photography and videography skills.
• Experience with website platforms such as WordPress or similar CMS tools will be an advantage.
• Ability to work independently while collaborating effectively.
• Curiosity, initiative and willingness to experiment with new communication approaches.

Educational Experience Background

• A Bachelor s degree in Communications, Marketing, Mass Communication, Journalism, Media, Design, English, Digital Marketing or a related discipline.
• Equivalent relevant experience and a strong portfolio may also be considered.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.