Digital Communications Manager

Key Responsibilities:

• Develop brand positioning, messaging, and communication strategies for product and mother brands in collaboration with Product/Crop Managers.
• Lead new product launches and seasonal marketing campaigns.
• Drive creative development including campaign briefs, key visuals, content themes, scripts, and communication materials.
• Ensure brand consistency across digital, social media, and field marketing initiatives.
• Gather farmer and market insights through field teams and translate them into impactful communication.
• Monitor brand performance metrics and campaign effectiveness.
• Manage creative, media, and activation agencies to deliver high-quality and timely execution.