Digital Content & Marketing Intern

We are looking for an enthusiastic and commercially

minded Digital Content & Marketing Intern to support

the development of our digital marketing activity across the

Group, including the Retirement Living UK platform.

This is a hands-on role could be for someone at the beginning of

their career who is interested in digital marketing, content

creation, video, websites and advertising. The successful

candidate will work across a range of projects, from

creating individual website landing pages and developing

digital adverts to producing video content and researching

new marketing opportunities.

A key part of the role will be learning about the retirement

living sector and understanding the needs, concerns and

motivations of our audiences, particularly family

members who are helping parents or relatives make

decisions about retirement living.

The position will initially be offered as a paid internship, with

the potential to develop into a permanent role for the right

candidate.

Key Responsibilities

Website & CMS

Work with our website Content Management System

(CMS) to create and update individual landing pages for

advertising campaigns.

Build campaign-specific pages that clearly

communicate the benefits of individual developments,

properties, services and offers.

Ensure landing pages are accurate, attractive, easy to

understand and aligned with the relevant advertising

campaign.

Update website content, imagery, video and calls to

action as required.

Work with colleagues to continually improve the

effectiveness of campaign landing pages.

Digital Advertising

Help devise advertising concepts and campaigns for

Google, social media and other digital channels.

Assist with developing advertising copy, imagery,

graphics and video creative.

Adapt advertising content for different platforms,

audiences and campaign objectives.

Help develop campaigns aimed at family decision-

makers as well as prospective residents.

Review existing campaigns and suggest new ideas,

messages and creative approaches.

Assist with testing different adverts and landing-page

approaches to identify what performs effectively.

Video & YouTube

Assist with planning, filming and editing video content

for the Group and Retirement Living UK.

Create and edit short-form videos suitable for social

media and digital advertising.

Assist with longer-form content for the Retirement

Living UK YouTube channel.

Help identify potential video topics, interview subjects,

property features and educational content.

Repurpose existing video material into shorter clips and

campaign assets.

Content & Campaign Development

Generate ideas for new adverts, campaigns and

content.

Research appropriate media channels and advertising

opportunities.

Assist with planning campaigns across digital and,

where appropriate, other media.

Work with colleagues across the Group to understand

individual developments, properties, services and

marketing requirements.

Help ensure that campaigns maintain a consistent and

professional brand identity.

Market & Audience Research

Research the retirement living, later-life housing and

retirement property sectors.

Develop an understanding of competitors, operators,

developments and market trends.

Research the questions and concerns commonly faced

by older people and their families when considering

retirement living.

The ideal candidate will have:

A genuine interest in digital marketing, advertising and

content creation.

Good written English and an ability to communicate

ideas clearly.

Confidence using computers and learning new software

and online systems.

Experience with any of the following would be helpful but is

not essential:

Website CMS platforms.

Canva or similar design tools.

Adobe Creative Cloud.

CapCut or other video-editing software.

YouTube.

Google Ads.

Meta/Facebook/Instagram advertising.

Google Analytics or other website analytics tools.

Photography or videography.

Social media content creation.

Video production and editing.

YouTube content.

Audience research.

Marketing analytics and campaign evaluation.

Media planning.

Marketing within the retirement living and later-life

property sector.

Unlike an internship focused on one narrow area, this

position will provide exposure to the complete process of

researching an audience, developing a campaign idea,

creating the advertising and content, building the relevant

web pages and reviewing the results.

We are looking for a Digital Content & Marketing

Intern to join our team and work across the UK Retirement

Rentals Group and our Retirement Living UK platform.

This is an entry-level position, so we aren't looking for

someone with years of experience. We are looking for

someone who is bright, curious, creative, comfortable

with technology and willing to learn.

You will be involved in real marketing activity from the start.

What you'll be doing

One day you might be creating a new landing page on our

website for an advertising campaign. The next you could be

helping develop a Google or social media advert, editing a

video for YouTube, researching competitors or coming up

with ideas for a new marketing campaign.

One of the most important parts of the role is learning

about the people we are trying to reach.

Choosing retirement accommodation can be a significant

decision, and it is often something families work through

together.

A major audience for our marketing is therefore sons,

daughters and other family members helping a

parent or relative consider their retirement living

options.

That means research will be an important part of the role.

You'll be encouraged to investigate the sector, look at

competitors, understand customer concerns and turn what

you learn into better advertising and content.

Who we're looking for:

You don't need to arrive knowing everything.

You might be a recent graduate, college leaver or someone

looking to start a career in digital marketing and content.

What matters more is that you:

Enjoy creating things.

Are interested in websites and digital marketing.

Have good written English. Are comfortable learning new technology.

Have an interest in video and social media.

Can research a subject and make sense of what you

find.

Have good attention to detail.

Are organised and reliable.

Are prepared to contribute ideas.

Want to learn how real marketing campaigns are

developed and run.

If you've already experimented with Canva, video

editing, YouTube, websites, Google Ads, social media

advertising, photography or content creation, that's

useful – but it isn't essential.

Most importantly, we're looking at this as a potential route

into the business.

Pay: From £12.71 per hour

Benefits:

• Free parking
• On-site parking

Work Location: Hybrid remote in Harlow CM17 9GD