Digital Content Coordinator

Role Overview:

The Digital Content Coordinator will support the planning, creation, production, publishing and performance tracking of digital content across ByteSizedTech and the wider Converge360 portfolio.

This is a multidisciplinary, execution-focused role for someone who is comfortable working across social media, copywriting, graphic design, video editing, content research and analytics. The ideal candidate is a strong digital generalist who can move between different types of work depending on content priorities and production needs.

Working closely with the Social Media Coordinator and Video Editor, this person will help increase content production capacity, support faster publishing cycles and ensure the team can scale its output without compromising quality.

Key Responsibilities:

Music Performance Analysis (35%)

• Analyze performance data across Spotify, Apple Music, YouTube Music, TikTok, Amazon Music, and other digital platforms.
• Monitor streams, saves, playlist placements, listener growth, engagement rates, and audience retention.
• Track artist, album, and track performance.
• Identify opportunities to improve audience growth and content reach.
• Monitor chart performance and competitive positioning.

Audience & Market Insights (20%)

• Analyze listener demographics and audience behavior.
• Identify emerging genres, artists, and market trends.
• Conduct competitor and industry benchmarking.
• Provide insights into changing consumer consumption patterns.
• Monitor social media trends impacting music discovery.

Reporting & Dashboard Management (20%)

• Build and maintain reporting dashboards and KPI trackers.
• Produce weekly, monthly, and quarterly performance reports.
• Present insights and recommendations to stakeholders.
• Ensure data accuracy and reporting consistency.
• Develop visual reports using Power BI, Tableau, Looker, or similar tools.

Playlist & Content Optimization (15%)

• Support playlist strategy through performance analysis.
• Identify opportunities for playlist inclusion and growth.
• Measure playlist effectiveness and listener retention.
• Provide recommendations to optimize track sequencing and content placement.
• Assist teams with audience engagement strategies.

Strategic & Business Support (10%)

• Support artist development initiatives through data insights.
• Assist marketing teams in measuring campaign effectiveness.
• Contribute to revenue growth initiatives through audience analysis.
• Identify commercial opportunities and growth markets.
• Participate in strategy meetings and planning sessions.

Requirements:

• 2+ years of experience in digital content, social media, multimedia production, marketing or a related role
• Strong copywriting and content development skills
• Experience creating social-first graphics and short-form video
• Proficiency in Canva + Working knowledge of Adobe Premiere Pro and/or CapCut
• Familiarity with Adobe Photoshop and Illustrator is a plus
• Experience with social management tools such as Hootsuite, Buffer, etc
• Comfortable using AI tools, including ChatGPT, for research, ideation and content workflows
• Basic understanding of social media analytics and reporting
• Strong understanding of Instagram, TikTok, LinkedIn, YouTube and X
• Ability to manage multiple brands, projects and deadlines simultaneously
• Experience in tech, media or publishing is a plus

Technical Skills:

• Advanced Microsoft Excel
• Data visualization tools (Power BI, Tableau, Looker, Google Data Studio)
• SQL knowledge advantageous
• Strong reporting and dashboard creation skills
• Experience analyzing large datasets
• Understanding of digital music platforms and ecosystems

Preferred Experience:

• Spotify for Artists
• Apple Music for Artists
• YouTube Analytics
• TikTok Analytics
• Meta Business Suite
• Google Analytics
• Music publishing, licensing, or distribution environments
• Streaming or entertainment industry experience

Key Competencies:

• Strong analytical and critical thinking skills
• Exceptional attention to detail
• Passion for music and entertainment
• Strong written and presentation skills
• Ability to identify trends and opportunities
• Strong organizational and time management skills
• Ability to work independently and collaboratively
• Commercial awareness and business acumen

Key Performance Indicators (KPIs):

The successful candidate will be expected to achieve and maintain:

• Accuracy of reporting and analysis
• Timely submission of weekly and monthly reports
• Quality and usefulness of business recommendations
• Dashboard adoption and stakeholder utilization
• Artist and playlist performance improvement initiatives
• Identification of emerging music trends
• Data integrity and compliance standards
• Stakeholder satisfaction ratings