Digital Content Coordinator (Maternity Leave Cover)

As Digital Content Coordinator , covering a maternity leave from as soon as possible until February 2028, you will support the Digital Content team in keeping BabyBjörn’s 15 web shops around the world up to date, accurate and commercially effective.

You will be hands-on in publishing content updates, such as new product launches and campaigns, and you will support our on-site merchandising: publishing gift with purchase promotions and working together with the regions to enhance the visibility of our bestsellers and of products that strategically need a push. You will be part of our content team, working closely with our two Digital Content Specialists to share the workload and keep all markets running smoothly.

This is a broad role where you also work closely with Global Marketing, our regions and colleagues across the business, following the Global Commercial plan and regional needs. Your main work tasks would be:

Content updates across our web shops:

• Hands-on publishing and updating of content across our 15 web shops globally, such as product, campaign and landing pages
• Setting up new products on site, including product information, images and other assets, so that launches go live on time in all relevant markets
• Implementing campaign content and making sure it is published, updated and taken down according to plan in each market
• Coordinating local adaptations and translations of content together with the regions

On-site merchandising:

• Publishing and managing gift with purchase (GWP) promotions and other on-site promotions, in coordination with the regions
• Working together with the regions to enhance the visibility of our bestsellers and of products that strategically need a push, for example through homepage placements, banners, category sorting and cross-selling
• Following up on how on-site placements and promotions perform, and suggesting improvements together with the team

Planning and coordination:

• Planning and executing content updates according to the Global Commercial plan and regional needs.
• Collaborating with Global Marketing, the regions and other colleagues to gather input, briefs and assets, and to deliver on time
• Keeping track of incoming requests, deadlines and go-live dates across markets

Brand consistency and content quality:

• Maintaining brand consistency and content quality across all our web shops
• Quality-checking texts, images, links and meta-data and promotions before and after publication
• Supporting the wider team with ad-hoc content tasks when needed

Are you the one?

• Experience with e-commerce content and comfortable working in CMS platforms
• A can-do attitude and a commercial mindset, with an understanding of how content and on-site visibility drive sales
• Important to have a strong eye for detail and pride in getting things right before they go live
• Structured and organised, able to juggle many requests and deadlines at once
• A collaborative team player who enjoys working with many different stakeholders
• Ideally experience with Photoshop, Canva, Illustrator or other image and media editing tools, and curious to explore new tools such as AI
• Fluent in English, both written and spoken; additional languages are a plus
• Interest in other languages, as we have 10 different in our web shops.

The position is a temporary position covering for a maternity leave, based at BabyBjörn's HQ in Sundbyberg and the role will report directly to the Global Direct-to-Consumer Manager.

We look forward to receiving your application!

Applications will be reviewed on an ongoing basis, so submit yours as soon as possible. The final deadline is 6th of November 2026 . Apply via Easy Apply on LinkedIn.

For questions about the position, contact HR Business Partner Malena Lindblad at [email protected] or Global Direct-to-Consumer Manager José Ángel Sarmento at [email protected].

BabyBjörn AB is a Swedish, family-owned company that has around 190 employees within its Groups and develops, markets, and distributes children´s products, primarily for the age group 0-3 years. The company was founded in 1961, and since then more than 50 million children have been carried in our baby carriers. We have a turnover today of more than SEK 1 billion, and 95% of our sales are exports to more than fifty countries. As we exist for all types of families, no matter their structure, lifestyle, or identity, we strive for this to be reflected in our organization as well. More information is available at www.babybjorn.com

Important information when applying to BabyBjörn AB:

By applying, you consent to BabyBjörn AB storing and potentially using your personal data for recruitment purposes for a period of 24 months following the date on which the data was obtained. Your personal data will not be processed for any purpose other than that previously stated, and your data will not be transferred to a third party. For more information about where and for how long we process your personal data, as well as more information about your rights regarding erasure and data portability, please contact us at [email protected].