Digital Content Creator

We are seeking a creative and skilled Digital Content Creator to produce high-quality content that engages our audience and drives brand awareness. The ideal candidate will have a strong understanding of digital trends, social media platforms, and content marketing strategies. You will be responsible for creating, editing, and publishing content across various digital platforms, including social media, blogs and websites.

Key Responsibilities

• Develop and execute engaging content strategies for various digital platforms (social media, blog, websites).

• Create and edit multimedia content such as graphics, videos, blog posts, and social media posts.

• Manage social media channels by posting content of our beautiful hotels and resorts around the world, responding to comments, and analysing engagement metrics.

• Maintain a content calendar to ensure timely and consistent content delivery.

• Plan and execute social media ad campaigns to achieve business goals (lead generation, sales, brand awareness).

• Collaborate with the marketing team to align content with brand voice and business objectives.

• Stay updated on industry trends, emerging platforms, and content marketing best practices.

• Write compelling copy for various channels, ensuring consistency in tone and messaging.

• Optimize content for SEO and ensure alignment with the latest digital marketing trends.

• Analyse content performance using analytics tools and report insights to stakeholders.

• Coordinate with designers, PR team, and other content creators to develop cohesive marketing campaigns.

• Engage with Content Creators, Influencers and brand collaborations to build community and drive engagement.

• Provide relevant support according to goals aligned, as and when required.

Qualifications & Requirements

• Diploma/Bachelor’s Degree in Marketing, Communication, or a related field.

• Minimum 2 years of working experience in PR, digital content, social media, or similar role.

• Proficiency in content creation tools such as Adobe Creative Suite, Canva, and video editing software.

• Excellent spoken and written communication skills in both English and Bahasa Malaysia. Written and spoken knowledge of other languages will be an added advantage.

• Experience with content management systems (eg. WordPress) and marketing analytics tools (eg. Google Analytics, Hootsuite, Sprout Social).

• Ability to multitask, meet deadlines, and work in a fast-paced environment.

• Creativity and a keen eye for visual aesthetics.

• Ability to work independently and as part of a team.

We look forward to welcoming passionate and talented individuals to our team; apply now and take the next step in your career with Berjaya Hospitality Group!