Digital Content Creator

Company Description Müller's® is a marketing and digital agency that combines experienced consultants with world-class creative and digital teams to deliver state-of-the-art communications solutions. The agency is structured to help clients and partners maximize profitability through strategic, data-informed marketing support. With expertise spanning business development, manufacturing, packaging, and graphic design, Müller's® is able to influence brands at every stage of their lifecycle. The team works on both focused category improvements and comprehensive brand or product redefinitions. Every engagement begins with a clear goal: identifying how to improve the profitability and performance of a client’s brand.

Role Description The Digital Content Creator is a full-time, on-site role based in New Cairo. This role is responsible for planning, creating, and publishing engaging digital content across websites, social media, email, and other online platforms that support client brand and marketing objectives. Day-to-day tasks include researching industry trends, developing content calendars, producing written and visual content, and collaborating with marketing, design, and strategy teams to ensure alignment with campaign goals. The Digital Content Creator will optimize content for SEO and platform best practices, track performance metrics, and suggest improvements based on analytics and audience feedback. The role also involves maintaining brand voice, ensuring consistent messaging, and contributing ideas for innovative content formats and campaigns.

Qualifications

• Strong skills in digital content creation, including copywriting for web, social media, and email, and the ability to adapt tone and style to different brands and audiences.
• Experience in content strategy and planning, including developing content calendars, aligning content with marketing objectives, and collaborating with cross-functional teams.
• Proficiency in basic graphic design or multimedia tools (e.g., Canva, Adobe Creative Cloud, video editing software) to create visual assets that support digital content.
• Knowledge of digital marketing practices, including social media marketing, SEO fundamentals, and analytics tools to measure and improve content performance.
• Strong research and storytelling abilities, with attention to detail, grammar, and brand consistency across all content formats.
• Excellent communication and collaboration skills, with the ability to work on-site in New Cairo and coordinate with marketing, design, and client teams.
• Bachelor’s degree in Marketing, Communications, Media, Graphic Design, or a related field, or equivalent practical experience in digital content roles.
• Prior agency experience or work on multiple brands is an advantage, as well as familiarity with project management tools and fast-paced, deadline-driven environments.