Digital Content Creator

Role Description The Digital Content Creator will develop, produce, and optimize multimedia content that supports Xcentric’s digital marketing and e-commerce initiatives. In this full-time, on-site role based in Lahore, the Digital Content Creator will plan and execute content for websites, social media, campaigns, and other digital platforms, aligning with brand guidelines and marketing objectives. Daily tasks include researching industry trends, generating creative concepts, scripting and writing copy, coordinating with designers and developers, and adapting content formats for different channels. The role also involves monitoring content performance, refining strategies based on analytics, and collaborating closely with the marketing and technology teams to ensure cohesive digital experiences. The ideal candidate will contribute ideas, maintain a consistent brand voice, and help create engaging stories that strengthen client brands and drive online results.

Qualifications

• Strong skills in digital content creation for web and social media, including copywriting, basic visual asset briefing, and multimedia storytelling.
• Experience with social media platforms, content calendars, and campaign execution for e-commerce or technology-focused brands.
• Ability to conduct structured research on industry trends, competitors, and audience insights to inform content strategy.
• Familiarity with SEO best practices, keyword usage in content, and alignment with broader digital marketing and branding goals.
• Comfort working with cross-functional teams (design, development, marketing) to translate business objectives into clear and engaging content.
• Proficiency with common digital tools (e.g., content management systems, basic analytics dashboards, office productivity software).
• Excellent written and verbal communication skills in English; attention to detail and strong organizational abilities.
• Bachelor’s degree in Marketing, Media, Communications, Design, or a related field is preferred; relevant experience in an agency or e-commerce environment is a plus.
• Ability to work on-site in Lahore, manage multiple projects simultaneously, and meet deadlines in a fast-paced setting.