Digital Content Creator

Digital Content Creator

Department: Digital Marketing
Salary: ₹18,000–₹23,000 per month
Experience: 0–3 years
Employment Type: Full-time

Position Overview

We are looking for a creative and confident Student Content & Media Executive to create engaging digital content showcasing our students, courses, campus life, events, achievements, and student experiences.

The role involves student interviews and testimonials, reels, podcasts, photography/videography, scriptwriting, social media content, basic graphic design, video editing, and the practical use of AI tools for content creation.

The ideal candidate should be comfortable interacting with students, appearing on camera when required, and working both independently and behind the scenes during content production.

Key Responsibilities

• Conduct student interviews, testimonials, reviews, and success-story videos.
• Plan and produce reels, short-form videos, interviews, podcasts, and social media content.
• Operate cameras, microphones, lighting, and basic production equipment.
• Develop interview questions, creative concepts, scripts, hooks, captions, and content ideas.
• Research relevant topics and identify fresh content opportunities for social media.
• Create and publish content for Instagram, YouTube, Facebook, LinkedIn, and other relevant platforms.
• Assist with video editing, audio cleanup, transitions, captions, thumbnails, and basic visual enhancements.
• Create social media creatives, posters, thumbnails, presentations, and other marketing materials using Canva or similar tools.
• Use AI tools for research, ideation, scripting, copywriting, content enhancement, editing, and productivity.
• Coordinate content shoots with students, faculty, management, and the marketing team.
• Maintain consistency in the institution's brand identity, tone, messaging, and visual style.
• Organize raw footage, photographs, scripts, project files, and final creatives.
• Stay updated with relevant social media formats, content trends, and emerging AI tools.
• Support the marketing and admissions teams with content requirements when needed.

Required Skills

• Strong communication and interpersonal skills.
• Confidence in interacting with students and conducting interviews.
• Strong storytelling and scriptwriting ability.
• Basic to good knowledge of camera handling, framing, lighting, and shooting techniques.
• Familiarity with podcast recording and basic production.
• Working knowledge of Canva, Photoshop, Illustrator, or similar graphic design tools.
• Practical knowledge of AI tools for content creation and productivity.
• Good understanding of Instagram, YouTube, Facebook, LinkedIn, and short-form content.
• Creative thinking and the ability to develop engaging content concepts.
• Ability to work independently as well as collaboratively.

Educational Qualification: Bachelor's degree in any stream.

Prefered degree or diploma in:

• Mass Communication
• Journalism
• Digital Marketing
• Media Studies
• Graphic Design
• Advertising
• or a related field.

Candidates with relevant practical experience and a strong portfolio may also be considered.

Experience

Candidates with 1–3 years of relevant experience in content creation, digital media, social media, journalism, podcasting, video production, or related fields are preferred.

Freshers may also apply if they demonstrate strong communication skills, creativity, and practical knowledge of content creation, camera handling, graphic design, video editing, and AI tools.

Preferred Candidate Profile

The ideal candidate is a creative storyteller who can confidently communicate with students and transform conversations and experiences into engaging digital content.

The candidate should be comfortable working both in front of the camera and behind the scenes, and should be willing to learn new content formats, production techniques, and AI-powered tools.

Key Performance Areas

Performance will be evaluated based on:

• Quality and consistency of student interviews, testimonials, reels, and videos.
• Quality and regularity of podcast and video content.
• Engagement and reach of social media content.
• Timely completion of assigned content requirements.
• Quality of scripts, graphics, thumbnails, and promotional creatives.
• Effective use of AI tools to improve content quality and productivity.
• Contribution to student engagement and institutional digital communication.

Application

Candidates are encouraged to share a portfolio, social media work, reels, videos, designs, or other relevant examples of their previous work.

Pay: ₹18,000.00 - ₹23,000.00 per month

Benefits:

• Paid sick time
• Paid time off

Work Location: In person