Digital Content Executive

JOB SUMMARY

Key Duties & Responsibilities:

1. Content Creation & Storytelling

• Conceptualise, plan, and produce high-quality digital content (short-form video, photography, graphics, copy) for platforms such as Meta, Instagram, YouTube, and LinkedIn for paid and organic posts.
• Film, edit, and deliver engaging short-form videos optimised for each platform’s best practices and audience behaviour.
• Develop and maintain content pillars and creative narratives that express the school’s brand and student experience.

2. Channel & Calendar Management

• Build and manage content calendars that maintain consistent posting and storytelling flow across channels.
• Maintain brand tone and visual identity across all digital touchpoints.

3. Collaboration & Coverage

• Work closely with the school’s Media Coordinators to ensure ongoing coverage of school events, classroom experiences and community stories.
• Capture authentic school moments that highlight students’ daily life, achievements, and values.

4. Insights & Continuous Improvement

• Monitor platform trends, cultural moments and new formats to keep content fresh and relevant.
• Track and analyse content performance and advertising results; iterate and refine creative posts based on data-driven insights.

5. Event & Campaign Support

• Support planning, content development and live coverage for the school’s outreach events such as Open Days, Open Weeks and community engagements.

JOB REQUIREMENTS

• Bachelor's Degree in Marketing, Communications, Digital Media, Film Production, Multimedia Design, or a related discipline.
• Minimum 2–3 years' experience in digital content creation, social media, or digital marketing. Experience in the education sector is an advantage.
• Strong portfolio showcasing video, photography, and social media content.
• Proficiency in video editing software such as Adobe Premiere Pro, Final Cut Pro, or CapCut.
• Experience with Canva and/or Adobe Creative Suite.
• Excellent understanding of current social media platforms, trends, and audience engagement.
• Strong copywriting and communication skills in English and Bahasa Malaysia.
• Mandarin proficiency is an added advantage.
• Creative, proactive, organised, and able to work independently while collaborating effectively with different stakeholders.

Pay: RM4,000.00 - RM5,000.00 per month

Work Location: In person