Digital Content Executive

About the role

Publicis Groupe Thailand is seeking a Digital Content Executive to join our dynamic team in Pathum Wan, Bangkok. This is a full-time position that plays a crucial role in developing and executing compelling digital content strategies that drive engagement and brand awareness across multiple platforms. As a Digital Content Executive, you will be at the heart of our creative operations, translating strategic objectives into engaging content that resonates with our target audiences. This role is essential to maintaining Publicis Groupe's position as a leading force in the advertising and media landscape in Thailand.

What you'll be doing

• Creating, developing and curating high-quality digital content across various platforms including social media, websites, blogs and email campaigns
• Collaborating with creative teams, strategists and clients to understand content requirements and deliver on brand objectives
• Managing content calendars and ensuring timely publication of content across all digital channels
• Monitoring content performance metrics and providing insights to optimise engagement and reach
• Conducting research to identify trending topics, industry insights and audience preferences to inform content strategy
• Editing and proofreading content to ensure consistency with brand guidelines and maintain high editorial standards
• Supporting the development of content briefs and working with designers, videographers and other specialists to produce multimedia content
• Staying updated with digital platform algorithms, best practices and emerging technologies in content distribution
• Responding to feedback and adapting content strategies based on performance data and stakeholder input

What we're looking for

• Bachelor's degree in Communications, Marketing, Journalism, Media Studies or a related field
• 1-3 years of experience in digital content creation, social media management or a similar marketing-related role
• Proficiency in content management systems and familiarity with digital publishing tools and platforms
• Strong writing and editing skills with excellent command of English and Thai language proficiency
• Creative thinking and the ability to generate innovative content ideas that align with brand messaging
• Understanding of social media algorithms, audience analytics and digital marketing metrics
• Proficiency in using design tools such as Canva, Adobe Creative Suite or similar software is advantageous
• Strong organisational skills with the ability to manage multiple projects and meet tight deadlines
• Excellent communication and collaboration abilities, with experience working cross-functionally in team environments
• Knowledge of SEO principles and experience with content optimisation is preferred
• Familiarity with video content creation and editing is a plus

What we offer

At Publicis Groupe Thailand, we invest in our people and their professional growth. We offer competitive compensation packages, opportunities for career advancement within a global organisation, and access to industry-leading training and development programmes. Our workplace culture emphasises collaboration, creativity and innovation. We provide flexible working arrangements to support work-life balance, comprehensive health and wellness benefits, and a vibrant team environment where your contributions are valued and recognised. Join us and grow your career in one of the world's most dynamic advertising and media groups.

About us

Publicis Groupe Thailand is part of Publicis Groupe, a global leader in marketing, communications and digital transformation. We are committed to delivering innovative advertising solutions and content strategies that drive business results for our clients. With a talented team of creative professionals, strategists and technologists, we work across multiple industries to create impactful campaigns and digital experiences. Our mission is to help brands connect with their audiences in meaningful ways, leveraging the latest digital technologies and creative excellence. We foster a culture of innovation, collaboration and continuous learning, making Publicis Groupe an inspiring place to build your career in advertising and media.

Apply now

If you are a creative and results-driven professional with a passion for digital content, we would love to hear from you. Please submit your CV, portfolio of digital content work and a cover letter outlining your interest in this role to apply for the position of Digital Content Executive at Publicis Groupe Thailand.