Digital Content Executive

WHY JOIN US?

• We practice a vibrant & energetic office culture.
• We provide opportunities for career advancement within the company.
• Good performance is always rewarded accordingly.

“ It's our people that make Astro Malaysia’s leading entertainment company. We are an inclusive employer, to enable everyone at Astro to be their best. We embrace differences – we celebrate it, we support it, and we thrive on it for the benefit of our employees, our products/services and our community. We also understand and appreciate that diversity is a driver of creativity and innovation, which will make our business more competitive, compelling and profitable. ”

Job Responsibilities To develop and execute digital-first BM branded content (articles and social media) for Malay audiences that support client content pitches, branded content solutions, and revenue objectives across Astro’s digital ecosystem.

Key Accountability Areas #1 Content Strategy & Creation

• Create and publish BM branded articles and social media content for Malay audiences based on client briefs
• Contribute to Malay-market content innovation/content pitch ideas and proposal development

#2 Trend, Audience & Platform Intelligence

• Stay updated on Malay digital trends, social media formats, and audience behaviour
• Content should take each platform's specific content DNA and audience demographic into consideration
• Identify content opportunities that can enhance content innovation/content pitch and proposal strength

#3 Revenue & Performance Awareness

• Align content ideas with engagement and reach objectives
• Apply performance insights to strengthen content recommendations

#4 Collaboration & Execution Support

• Work closely with Sales, Campaign Managers and Content teams to ensure strategies are executable and delivered on time

Key Challenges

• Producing fresh, relevant ideas in a competitive digital landscape
• Managing multiple tasks and deadlines simultaneously
• Balancing creative ideas with platform and client requirements

Requirements

• Bachelor’s Degree in Mass Communications, Media Studies, Marketing, Journalism, or related fields
• Strong command of Bahasa Melayu; working level of English required
• More than 2 years experience in BM digital content, editorial, or branded content
• Experienced in Canva and Capcut
• Solid understanding of social media, digital content formats, local entertainment and lifestyle trends, and Malay audience behaviour
• Strong storytelling instincts with an interest in commercial outcomes
• Organised, timely, proactive, and adaptable
• A collaborative team player who can work independently when needed