Digital Content Expert

The Digital Content Creator is responsible for executing and scaling Lamipak’s global digital content operations across all digital channels and platforms. This role focuses on creating high-quality, high-frequency, commercially impactful content that strengthens digital visibility, engages customers, drives inbound leads, and supports global business growth.

The incumbent will manage day-to-day content production, social media execution, digital campaign deployment, website updates, SEO optimization, multimedia coordination, and digital engagement initiatives across global markets. The role requires a strong blend of creativity, digital marketing execution, AI utilization, and growth-oriented thinking.

Main Responsibilities

Content Creation & Execution

• Create, edit, and publish engaging digital content across all global digital channels.
• Produce customer-centric content designed to generate inquiries, engagement, and commercial opportunities.
• Develop digital assets including:
• Social media posts
• Short-form and long-form articles
• Videos and reels
• Infographics
• Webinar promotional materials
• Email campaigns
• Landing pages
• Case studies
• Customer success stories
• Digital advertisements
• Newsletters
• eBooks and brochures

Digital Channels Management

Support content execution across:

• Corporate websites and microsites
• LinkedIn, Facebook, Instagram, TikTok, YouTube, X, Threads, WeChat, RedNote/Xiaohongshu, and emerging platforms
• Search engines and AI search ecosystems
• Email marketing platforms
• Marketing automation systems
• Webinar and virtual event platforms
• CRM-linked lead nurturing campaigns
• Paid advertising campaigns
• SEO and SEM campaigns
• Digital PR and backlink initiatives
• Community engagement platforms
• Employer branding channels

SEO / GEO / Performance Optimization

• Optimize all digital content for SEO, GEO, search discoverability, and engagement performance.
• Support keyword research, metadata optimization, backlink coordination, and search ranking improvement initiatives.
• Monitor digital analytics, engagement metrics, conversion performance, and campaign effectiveness.

Website & Digital Platform Support

• Manage website content updates, landing pages, campaign pages, and digital asset uploads.
• Ensure all content is aligned with branding, editorial standards, and digital best practices.

Social Media & Engagement

• Execute social media calendars and digital engagement campaigns globally.
• Monitor customer engagement trends, comments, competitor activity, and emerging digital opportunities.
• Support community engagement and audience growth initiatives.

Multimedia & Video Support

• Coordinate video editing, motion graphics, AI-generated media, photography, and multimedia content production.
• Support webinars, podcasts, and digital event execution.

AI & Automation

• Utilize AI tools to accelerate content creation, repurposing, personalization, scheduling, analytics, and workflow automation.
• Stay updated on evolving digital platforms, AI content trends, and new engagement technologies.

Qualifications (Education/Knowledge/Working Experience)

• Bachelor’s Degree in Marketing, Digital Marketing, Communications, Multimedia, Business, or related disciplines.
• Minimum 3–6 years of experience in digital marketing, social media, content marketing, or digital communications.
• Hands-on experience managing multi-platform digital content and campaigns.
• Strong understanding of SEO, SEM, digital analytics, and social media management.
• Experience using CMS platforms, social media management tools, marketing automation platforms, and analytics tools.
• Experience with AI-assisted content tools and digital design/video platforms preferred.
• Exposure to B2B, FMCG, packaging, manufacturing, food & beverage, or industrial sectors is advantageous.

Skills Needed

• Adobe CC Proficient
• Strong digital content creation capabilities
• Excellent copywriting and storytelling skills
• Social media management expertise
• SEO / SEM / GEO knowledge
• Digital campaign execution
• Website and CMS management
• Video, multimedia, and visual content coordination
• Strong understanding of customer engagement psychology
• Analytical and performance tracking skills
• AI tool utilization for marketing productivity
• Strong organizational and multitasking abilities
• High attention to detail
• Ability to work in fast-paced global environments
• Creative thinking combined with commercial awareness
• Strong collaboration and communication skills