Digital Content Lead - AB

Duties and Responsibilities
Lead the CRM Social media team, assign tasks, monitor performance, and ensure timely deliverables.
Plan, create, edit, and manage content across blogs, websites, landing pages, social media, emails, reports, and
marketing campaigns.
Develop and implement content strategies aligned with business goals, target audience, and brand positioning.
Create simple, accurate, and engaging content on equity markets, mutual funds, trading, personal finance,
investments, and related topics.
Develop and review marketing copy for Google Ads, Meta Ads, LinkedIn Ads, landing pages, emails, websites, and
social media.
Build and optimize landing pages to improve engagement, SEO organic performance, and conversions.
Guide the team on SEO and Social media including keyword research, search intent, on-page optimization, content
structure, and content updates.
Monitor content and SEO performance and use insights to improve rankings, traffic, engagement, and conversions.
Maintain consistent brand voice, content quality, accuracy, and readability across all channels.
Coordinate with external agencies, review deliverables, and ensure quality and timely execution.
Research industry trends, competitors, and customer needs to identify new content and marketing opportunities.
Manage multiple projects and ensure all content is delivered on time and aligned with business objectives.
Collaborating with SEO and Social media marketing team, reviewing work quality, tracking deliverables, and
ensuring timely execution aligned with business goals.
Team leading skills, monitoring and performance management
KRAs:
Lead SEO CRM Team: Lead and manage the SEO CRM team to drive customer acquisition, engagement,
retention, loyalty, and organic growth.

• Manage content planning, quality, team productivity, and cross-functional collaboration to ensure timely delivery
  and continuous improvement.
  Enhance Conversions Through Content Copywriting: Develop high-impact content and conversion-focused
  copy to drive leads, customer actions, and overall digital conversions.
  Social Media Marketing: Develop and execute social media strategies to enhance brand visibility, audience
  engagement, and customer acquisition.
  Drive Content Excellence: Develop high-quality, research-driven, and audience-focused content that strengthens
  brand authority, engagement, and business objectives.
  Prospects:
  Grow Your Career: Improve your writing and marketing skills by working on exciting projects and grow
  professionally.
  Learn About the Financial Industry: Gain knowledge of the stock market, mutual funds, trading, and personal
  finance while building your expertise in financial content.
  Make a Difference: Help the company reach more people and grow its brand by creating simple, useful, and
  engaging content.
  Challenges:
  Write Interesting Content: Create content that is clear, easy to read, and keeps people interested.
  Write Content That Performs Well Online: Create content that is easy for people to find on Google without making
  it difficult to read.
  Finish Work on Time: Manage your time well and complete all writing tasks before the deadline.
  Keep Learning: Stay updated with the latest market trends and writing techniques to create better content.
  Skills:
  Financial Domain Knowledge: Solid understanding of stock markets, investment products, and economic trends.
  -Ability to interpret and explain both fundamental and technical analysis
  AI Skills: Usage of AI tools to do indepth research and structuring of content, which will need to be humanised
  before publishing
  Creativity: Skill in developing compelling narratives and unique angles to make financial topics interesting and
  accessible
  Time Management: Capacity to manage multiple assignments, meet deadlines, and deliver high-quality content
  consistently
  Experience
  Minimum 7 years of exp.
  Qualifications / Education:
  MBA with Finance Marketing/ Marketing communication/ B.A. (Honours) in EnglishDuties and Responsibilities
  Lead the CRM Social media team, assign tasks, monitor performance, and ensure timely deliverables.
  Plan, create, edit, and manage content across blogs, websites, landing pages, social media, emails, reports, and
  marketing campaigns.
  Develop and implement content strategies aligned with business goals, target audience, and brand positioning.
  Create simple, accurate, and engaging content on equity markets, mutual funds, trading, personal finance,
  investments, and related topics.
  Develop and review marketing copy for Google Ads, Meta Ads, LinkedIn Ads, landing pages, emails, websites, and
  social media.
  Build and optimize landing pages to improve engagement, SEO organic performance, and conversions.
  Guide the team on SEO and Social media including keyword research, search intent, on-page optimization, content
  structure, and content updates.
  Monitor content and SEO performance and use insights to improve rankings, traffic, engagement, and conversions.
  Maintain consistent brand voice, content quality, accuracy, and readability across all channels.
  Coordinate with external agencies, review deliverables, and ensure quality and timely execution.
  Research industry trends, competitors, and customer needs to identify new content and marketing opportunities.
  Manage multiple projects and ensure all content is delivered on time and aligned with business objectives.
  Collaborating with SEO and Social media marketing team, reviewing work quality, tracking deliverables, and
  ensuring timely execution aligned with business goals.
  Team leading skills, monitoring and performance management
  KRAs:
  Lead SEO CRM Team: Lead and manage the SEO CRM team to drive customer acquisition, engagement,
  retention, loyalty, and organic growth.
• Manage content planning, quality, team productivity, and cross-functional collaboration to ensure timely delivery
  and continuous improvement.
  Enhance Conversions Through Content Copywriting: Develop high-impact content and conversion-focused
  copy to drive leads, customer actions, and overall digital conversions.
  Social Media Marketing: Develop and execute social media strategies to enhance brand visibility, audience
  engagement, and customer acquisition.
  Drive Content Excellence: Develop high-quality, research-driven, and audience-focused content that strengthens
  brand authority, engagement, and business objectives.
  Prospects:
  Grow Your Career: Improve your writing and marketing skills by working on exciting projects and grow
  professionally.
  Learn About the Financial Industry: Gain knowledge of the stock market, mutual funds, trading, and personal
  finance while building your expertise in financial content.
  Make a Difference: Help the company reach more people and grow its brand by creating simple, useful, and
  engaging content.
  Challenges:
  Write Interesting Content: Create content that is clear, easy to read, and keeps people interested.
  Write Content That Performs Well Online: Create content that is easy for people to find on Google without making
  it difficult to read.
  Finish Work on Time: Manage your time well and complete all writing tasks before the deadline.
  Keep Learning: Stay updated with the latest market trends and writing techniques to create better content.
  Skills:
  Financial Domain Knowledge: Solid understanding of stock markets, investment products, and economic trends.
  -Ability to interpret and explain both fundamental and technical analysis
  AI Skills: Usage of AI tools to do indepth research and structuring of content, which will need to be humanised
  before publishing
  Creativity: Skill in developing compelling narratives and unique angles to make financial topics interesting and
  accessible
  Time Management: Capacity to manage multiple assignments, meet deadlines, and deliver high-quality content
  consistently
  Experience
  Minimum 7 years of exp.
  Qualifications / Education:
  MBA with Finance Marketing/ Marketing communication/ B.A. (Honours) in English

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