Digital Content Manager

Who you are

• 4-6 years of experience in content marketing, B2B tech preferred, with published work to share
• Bachelor’s degree
• Working SEO fluency. Keyword research, on-page optimization, content structure for search and LLM answer engines
• Demand gen literacy. Understanding campaign frameworks and how to optimize for conversion
• Analytical habits. Leverage GA4 to evaluate content performance
• Hands-on tooling with HubSpot CMS
• Project ownership. Ability to prioritize and meet multiple deadlines for multiple stakeholders on time
• Curiosity about technology - particularly AI/ML. No CS degree required, but able to understand technology to convey benefits to target audiences
• Basic design or video literacy (Wistia, Canva, light editing) for fast turnarounds

What the job involves

• As a member of the Growth and Digital Marketing team, this role owns the content engine behind our digital channels
• Working closely with the product marketing team, you will identify high-value topics, write most of it, and make sure it attracts attention once it’s published
• You'll manage the editorial calendar and the content on sambanova.ai, and create the assets demand gen depends on, including landing pages, gated reports, nurture copy, and campaign narratives
• This is a hands-on role that requires a strong writer
• Working with external resources, you'll use search and performance data to understand what content resonates with target audiences
• Success looks like a content program that measurably grows organic traffic, keyword rankings, and pipeline
• WEB & ORGANIC SEARCH:
• Own content on sambanova.ai, including product pages, solution pages, resource hub, and blog, keeping it accurate as the products and messaging evolves
• Conduct keyword research and build an SEO content roadmap that maps to high search rankings
• Handle on-page SEO end-to-end: titles, meta descriptions, heading structure, internal linking, schema, and image optimization
• Partner with the web project manager and design team on the architecture, performance improvements; and test headlines, CTAs, and layouts
• Audit existing web page content quarterly, and refresh as needed
• FULL-FUNNEL CONTENT:
• Plan and manage the editorial calendar across blog, web, and email, coordinating with product marketing, developer relations, social, and comms
• Write and edit content across formats: technical blog posts, customer case studies, whitepapers, and newsletters
• Translate engineering and product input into narratives a non-specialist executive can follow and an AI engineer won't dismiss
• Maintain voice, terminology, and style standards; and edit work from freelancers, agencies, and internal subject-matter experts
• Repurpose content. Strong assets can translate into a blog series or email program
• DEMAND GENERATION & CAMPAIGNS:
• Create campaign content: landing pages, gated assets, ad copy, webinar abstracts, and multi-touch nurture sequences
• Work with demand gen and marketing ops to map content to funnel stage and buyer segment, and close the gaps that show up in the journey

Benefits

• Flexible PTO in US
• Parental Leave
• Benefits (medical, dental and vision)
• Flexible Spending Accounts
• 401k/Pensions
• Gym Access
• Flexible Working Hours