Digital + Content Marketing Manager

ARE YOU A FUTURE PLAIDMATE?

Do you consistently ask, “What’s Next?”

Are you nimble and able to adapt to rapidly changing situations?

Do you thrive in a fast-paced environment?

Think you could be THE PLAID AGENCY’s next Digital + Content Marketing Manager?

We’re THE PLAID AGENCY…an award-winning, full-service advertising agency specializing in customer insights, fundamental fierceness and a passion to deliver. We are growing and searching for a highly motivated Digital + Content Marketing Manager to join our team. This is a "roll up your sleeves" opportunity to jump in and create, execute and evaluate digital and traditional marketing strategies and initiatives.

The Role

You’ll be the go-to brain for content + digital : part copywriter, part strategist, part digital doer. One day you’re mapping a nurture journey, the next you’re naming a campaign or rewriting a headline until the click-through rate behaves.

You’ll collaborate closely with account, design, and leadership to bring campaigns to life across web, email, social, and paid.

What You’ll Do

Content & Copywriting

• Write clear, compelling copy for websites, landing pages, digital ads, email campaigns, social content, video scripts, one-pagers, and more.
• Translate client strategies and briefs into concepts, headlines, and messaging frameworks.
• Adapt voice and tone across multiple brands—B2B, B2C, nonprofit, and everything in between.
• Edit and refine existing content for clarity, consistency, SEO, and conversion.

Digital Strategy & Execution

• Develop digital campaign strategies (objectives, audiences, channels, messaging, and basic funnels) in collaboration with account and creative teams.
• Build and manage campaigns across key platforms (e.g., Meta, LinkedIn, Google Ads/Display, basic search) and/or coordinate closely with specialists.
• Plan and schedule organic social content calendars for select clients.
• Support email marketing strategy and execution: list segmentation, basic automation, A/B tests, and optimization.

Performance & Optimization

• Monitor campaign performance and user behavior; pull data into simple, client-friendly reports.
• Translate numbers into narratives: “Here’s what happened, why it matters, and what we’ll do next.”
• Recommend ongoing optimizations to copy, creative, targeting, and landing pages based on results.

Collaboration & Agency Life

• Work hand-in-hand with designers to concept integrated campaigns and content.
• Participate in client meetings, presenting ideas, rationales, and results with confidence and clarity.
• Help maintain internal standards for brand voice, quality, and digital best practices
• Support PLAID’s own marketing efforts (case studies, website content, social, etc.) as applicable
• Work schedule/hours: This position requires occasional nonstandard work hours in accordance with project needs, deadlines, deliverables, and urgent client requests.

Strategic Communications

• Develop and execute strategic communications plans that advance client goals.
• Identify and elevate compelling stories through earned, owned, and digital media.
• Draft and edit press releases, media materials, executive messaging, blogs, newsletters, and stakeholder communications.
• Build relationships with media and community partners to secure earned media opportunities.

Missing a must-have or two? No problem! Convince us why you’re the best candidate!